Change City: Austin London

Paid Social Workshop

As a digital marketer, harnessing the power of paid social campaigns – and measuring the results – is critical. You’re likely pressed by questions like, “What am I going to get from this?” or, “How much more revenue (or conversion volume) is this initiative going to provide?” The list goes on.

Hero Conf’s Paid Social Workshop is aimed to help you answer questions like this and provide you the tools to get there.

Workshop Agenda

Learning Outcomes:

·      Build an optimal media plan for performance outcomes

·      Articulate platforms & tactics proposed in your plan

·      Learn how to structure a campaign with the optimal settings

·      Discover techniques to combat the impact of IOS 14 updates


Planning & Strategy

·      Audience-1st approach for social ads

·      Audience Building (Exercise)

·      Alignment of tactics, creative, and KPIs

·      Establishing a measurement framework

·      Developing a learning agenda (testing roadmap)

Campaign Execution

·      Pixel setup & event priority

·      Structuring campaigns for performance

Optimization & Scale

·      Campaign performance optimization

·      Underutilized social ad-tech to scale audience & performance

·      Alignment of tactics, creative, and KPIs

About Your Workshop Lead

Zaryn Sidhu is an NYC-based Digital Marketing Strategist with +10 years working in paid social, in both agency and in-house roles. Currently, he is the U.S. Head of Paid Social at Brainlabs, where he leads the paid social practice for the region. He also runs Market & Hustle, a YouTube channel that reaches over 20K subscribers with strategic-to-tactical digital advertising content. When he isn’t working, Zaryn enjoys playing competitive beach volleyball, learning how to DJ, and discovering new places to eat in the City.