As a digital marketer, harnessing the power of paid social campaigns – and measuring the results – is critical. You’re likely pressed by questions like, “What am I going to get from this?” or, “How much more revenue (or conversion volume) is this initiative going to provide?” The list goes on.
Hero Conf’s Paid Social Workshop is aimed to help you answer questions like this and provide you the tools to get there.
Your workshop will be comprised of three parts – research, tools, and strategy/execution. Answer questions like:
Strategy + Execution
Emma Franks is a Senior Paid Social Account Manager at Hanapin Marketing, with a focus on PPC for Lead Generation. She has expertise in the Education, SaaS, Hospitality, B2B, Publishing, Finance, and Healthcare sectors. Emma has participated as a thought-leader in the digital marketing industry since 2016 via webinars, podcasts, digital whitepapers, blog posts, and as an international and domestic conference speaker. She is a certified Facebook Planner, Google Ads Specialist, and MBA candidate at the Kelley School of Business.
Bahador Jamshidi is a Paid Social Account Manager at Hanapin Marketing, with a passion for social analytics, attribution and funnel design. During the span of his digital marketing career, he worked for a bank, several technology firms and a nationwide local business directory company and has managed millions of dollars of ad spend in social campaigns. When not geeking out about paid social and analytics, he practices violin, learns to mix music and reads board game reviews.