Chris Goward

When companies like Google, Electronic Arts, ebay, Magento, and 1-800 Flowers want great marketing optimization results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value.

He wrote the book, You Should Test That!, which redefined conversion optimization and outlines how to create dramatic business improvements. He is the brain behind the LIFT Model® and WiderFunnel System™ – conversion optimization strategies that consistently LIFT results for leading companies. Sign up for his blog at WiderFunnel.com/blog