Freelance Advertisers Need Parental Coverage Too
Hanapin's interview with Akvertise, a company that recently launched a non-traditional service offering temporary parental coverage for freelance advertisers and small agencies.
Want to Become a PPC Hero Author?
You’re interested in writing for PPC Hero, and we’re excited to work with you! To ensure your article complies with our guidelines and is content our readers will find valuable, please read our requirements below.
About PPC Hero
As you know, PPC Hero is a PPC specific blog and we publish educational content in order to advance the digital marketing community. We are open to other topics that are correlated to PPC or digital marketing in order to have diverse content, but at our core, we deliver PPC education and resources.
Our Audience
The PPC Hero audience ranges from beginners to advanced PPC professionals and consists of freelancers, in-house managers, and other agencies.
Types of Content
The types of content we typically publish are listed below, but this is not a comprehensive list.
- Best practices
- How-to
- Strategy
- Case studies
- Beta results
- Research findings
- Experience and learnings
We don’t publish:
- Opinions without any actionable takeaways
- Generic and vague content
Topics
Most PPC Hero topics can be classified into one of the following main categories.
- Paid search/display
- Paid social
- Programmatic
- Conversion rate optimization
- Excel/Google Sheets PPC tips and tools
- Conversion tracking
- Scripts
- AI
- Paid strategy for B2B/B2C/Ecommerce
- Industry news
Format
- Written
- YouTube video (with transcription)
General guidelines
- Keep it casual, but educational
- Create useful content
- Must be original content not published elsewhere
- Cite your references and image sources
- Ensure you are advanced in the topic you’re writing about
- PPC Hero is not a place for self or product promotion
- Review specific guidelines and specifications at PPC Hero Guest Post Guidelines
Submitting pitch
- Pitch 3 topic ideas with a brief summary of each.
- Include why you think PPC Hero readers are interested in this topic.
- Explain who you are and why you’re qualified to write about your topics. Include at least one link to a previously published article and a link to your Linkedin profile.
Please submit your pitch to ppcherosubmissions@hanapinmarketing.com
Browse By Category
The PPC Account Audit Guide
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.
[Hero Academy Video] Dynamic Search Ads for Beginners
In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing.
How to Pivot Paid Search Data in Excel
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.
Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
Learn to use Facebook offline conversion to track campaigns to real-world outcomes and optimize campaigns for real-world and online results.
Get Negative - How to Overcome Objections on Your Landing Page
If you are wondering why users aren’t converting on your landing page, it could be because users still have questions, concerns, and objections that are stopping them. Learn how to overcome these objections with three actionable tactics to increase your conversions - sometimes you have...
The Impact of the 2020 Election on Media Buying
We are 1 year away from the 2020 election. What impact will this have on how we plan our marketing budgets for 2020?