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You’re interested in writing for PPC Hero, and we’re excited to work with you! To ensure your article complies with our guidelines and is content our readers will find valuable, please read our requirements below.
As you know, PPC Hero is a PPC specific blog and we publish educational content in order to advance the digital marketing community. We are open to other topics that are correlated to PPC or digital marketing in order to have diverse content, but at our core, we deliver PPC education and resources.
The PPC Hero audience ranges from beginners to advanced PPC professionals and consists of freelancers, in-house managers, and other agencies.
The types of content we typically publish are listed below, but this is not a comprehensive list.
We don’t publish:
Most PPC Hero topics can be classified into one of the following main categories.
Please submit your pitch to ppcherosubmissions@brainlabsdigital.com
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Wanting to know how to improve your conversion rate to make the most out of your online traffic? Here is how to optimize your website for higher conversion.
From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting PPC campaigns.
Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks.
In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test.
Attribution modeling helps you analyze which touchpoints result in a conversion. Read this article to find out which channel matters most to your business.
A consumer approach means putting yourself in the shoes of your target audience. Understanding your customer’s mindset is key to creating impactful campaigns.
This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments.
This post covers how to set up an automated process for offline conversion tracking, assigning the right values to these, and using them to optimize performance.
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