Be a Better Marketer in 2020
At Hero Conf, we have 4 times the PPC tracks as SMX or Pubcon. We guarantee you’ll get actionable content that you can start implementing right away.
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Join over 34,000 other subscribers and get the PPC resources that best fit your needs as a modern digital marketer. Select your subscriptions to the right.
Want to Become a PPC Hero Author?
You’re interested in writing for PPC Hero, and we’re excited to work with you! To ensure your article complies with our guidelines and is content our readers will find valuable, please read our requirements below.
About PPC Hero
As you know, PPC Hero is a PPC specific blog and we publish educational content in order to advance the digital marketing community. We are open to other topics that are correlated to PPC or digital marketing in order to have diverse content, but at our core, we deliver PPC education and resources.
Our Audience
The PPC Hero audience ranges from beginners to advanced PPC professionals and consists of freelancers, in-house managers, and other agencies.
Types of Content
The types of content we typically publish are listed below, but this is not a comprehensive list.
- Best practices
- How-to
- Strategy
- Case studies
- Beta results
- Research findings
- Experience and learnings
We don’t publish:
- Opinions without any actionable takeaways
- Generic and vague content
Topics
Most PPC Hero topics can be classified into one of the following main categories.
- Paid search/display
- Paid social
- Programmatic
- Conversion rate optimization
- Excel/Google Sheets PPC tips and tools
- Conversion tracking
- Scripts
- AI
- Paid strategy for B2B/B2C/Ecommerce
- Industry news
Format
- Written
- YouTube video (with transcription)
General guidelines
- Keep it casual, but educational
- Create useful content
- Must be original content not published elsewhere
- Cite your references and image sources
- Ensure you are advanced in the topic you’re writing about
- PPC Hero is not a place for self or product promotion
- Review specific guidelines and specifications at PPC Hero Guest Post Guidelines
Submitting pitch
- Pitch 3 topic ideas with a brief summary of each.
- Include why you think PPC Hero readers are interested in this topic.
- Explain who you are and why you’re qualified to write about your topics. Include at least one link to a previously published article and a link to your Linkedin profile.
Please submit your pitch to ppcherosubmissions@hanapinmarketing.com
Browse By Category
How Ecommerce Brands Can Benefit From A Growing IoT Market
Given the steady growth of the IoT market, what can ecommerce brands do to take advantage? Let’s take a closer look at the possibilities.
[Updated] The Beginner's Guide To Setting Up A Google Ads Account
Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.
New Release! Paid Advertising Trends for Ecommerce Marketers
Hanapin's newest short report on ecommerce. It covers trends & benchmarks, where dollars are being invested, and our thoughts as an agency on what's happening.
Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them.
Session 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Tabool...
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event that features Google, Microsoft, and Taboola.
5 Essential Facebook Ads Audiences for 2020
This blog post describes 5 must-have audiences for Facebook advertisers and insights on how to leverage them.
Hero Conf Is As Legit As People Say It Is - See For Yourself
We’re serious about paid advertising at Hero Conf, but that doesn’t mean we can’t have a good time too. Here’s what other people had to say about Hero Conf last spring.