How to Automate Excel Solver
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.
Want to Become a PPC Hero Author?
You’re interested in writing for PPC Hero, and we’re excited to work with you! To ensure your article complies with our guidelines and is content our readers will find valuable, please read our requirements below.
About PPC Hero
As you know, PPC Hero is a PPC specific blog and we publish educational content in order to advance the digital marketing community. We are open to other topics that are correlated to PPC or digital marketing in order to have diverse content, but at our core, we deliver PPC education and resources.
Our Audience
The PPC Hero audience ranges from beginners to advanced PPC professionals and consists of freelancers, in-house managers, and other agencies.
Types of Content
The types of content we typically publish are listed below, but this is not a comprehensive list.
- Best practices
- How-to
- Strategy
- Case studies
- Beta results
- Research findings
- Experience and learnings
We don’t publish:
- Opinions without any actionable takeaways
- Generic and vague content
Topics
Most PPC Hero topics can be classified into one of the following main categories.
- Paid search/display
- Paid social
- Programmatic
- Conversion rate optimization
- Excel/Google Sheets PPC tips and tools
- Conversion tracking
- Scripts
- AI
- Paid strategy for B2B/B2C/Ecommerce
- Industry news
Format
- Written
- YouTube video (with transcription)
General guidelines
- Keep it casual, but educational
- Create useful content
- Must be original content not published elsewhere
- Cite your references and image sources
- Ensure you are advanced in the topic you’re writing about
- PPC Hero is not a place for self or product promotion
- Review specific guidelines and specifications at PPC Hero Guest Post Guidelines
Submitting pitch
- Pitch 3 topic ideas with a brief summary of each.
- Include why you think PPC Hero readers are interested in this topic.
- Explain who you are and why you’re qualified to write about your topics. Include at least one link to a previously published article and a link to your Linkedin profile.
Please submit your pitch to ppcherosubmissions@hanapinmarketing.com
Browse By Category
Tools to Analyze Your PPC Competition
Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share.
4 Tips for Warming Up Your Instagram Ad Audience
Instagram is one of the best networks to run ads on with over a billion users. To get results, simply creating an ad and generating cold traffic won’t do.
Not All B2B Conversions Are Equal: How To Determine the Value of a Conversi...
One Sr. Strategist outlines 2 strategies to help B2B marketers dive deeper into assigning value to different stages of the funnel and different conversions.
Dynamic Search Ads For Beginners
Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.
Review Ads on Social for eCommerce Brands [Case Study]
One paid social expert tested product review imagery in her Facebook Ads. The results were promising - check out her case study to learn how she ran the test.
Google Ads Remarketing Step-By-Step
In this guide, we delve into key topics and give best practices based on experience and Google recommendations.
So, You’re Taking over An Account. What Next?
Here are the 4 strategies you should implement when assuming responsibility of an account from another paid media account manager.