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The PPC agency of experts that specializes in enterprise-level partnerships for continuous market expansion and growth. Hanapin is also the agency behind Hero Conf, the world’s largest all-PPC conference series.
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We at Hanapin Marketing are always reading. We want to be the very best at what we do, and accomplishing that means keeping up with numerous search engine marketing blogs and news–but we quickly realized there was a lack of truly great digital advertising content, specifically about PPC ad management. Most of the industry blogs focus on SEO, but only touch on PPC.
Being the responsible citizens that we are, we launched PPC Hero to combat the many woes (and foes) of online advertising! And of course, we didn’t want to add another vanilla SEM blog to the blogosphere. We’re all geeks at heart here at Hanapin, so we chose a cheeky superhero theme. The idea? That we’re helping our readers become PPC Heroes themselves.
Our team lives and breathes Paid Search, and we’re here to share that knowledge with you.
Our goal: To educate the world on the finer skills and basic techniques of successful pay per click management. To make learning about PPC and getting better at your job not only easy, but fun and entertaining. We meet this challenge with helpful strategies developed by Hanapin Marketing’s team of expert-level account managers, website and landing page reviews, PPC case studies, and related news updates. It is our hope that amidst this array of information, rookies and veterans alike will find a useful (and fun) resource to help them navigate the world of PPC.
As we’ve mentioned, PPC Hero is written and managed by the brilliant digital marketing team at Hanapin Marketing, so we would be doing a disservice if we didn’t mention that you could hire us to manage your account day-to-day. We offer a variety of customized services, including PPC account audits and retainers in addition to daily management. If you’re interested in having a PPC Hero manage or help with your account, contact us today, or visit hanapinmarketing.com to learn more.
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Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.
Hanapin's newest short report on ecommerce. It covers trends & benchmarks, where dollars are being invested, and our thoughts as an agency on what's happening.
Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them.
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event that features Google, Microsoft, and Taboola.
This blog post describes 5 must-have audiences for Facebook advertisers and insights on how to leverage them.
We’re serious about paid advertising at Hero Conf, but that doesn’t mean we can’t have a good time too. Here’s what other people had to say about Hero Conf last spring.
Here's what you need to know about Facebook's mandatory move away from ad set budgets to campaign budgets. The change will take place as early as Feb 2020.
AI can save your business time and perfect your PPC campaigns. But, only if you’re using it properly. Find out if you’re making these common mistakes here.
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