Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and a leading voice in pay-per-click search marketing.
As one of Google’s first 500 employees, he served as the company’s first AdWords Evangelist and helped shape its early PPC strategy.
He is now Co-Founding CEO of Optmyzr, a multi-award-winning PPC management platform, and was voted the most influential PPC expert two years in a row (2023 and 2024).