Kevin lives to rock the boat. Kevin believes in “asking forgiveness instead of permission,” and focuses on bringing customer equity and CLV front and center as a media buyer and customer data evangelist. Currently, Kevin is the Digital Marketing Analyst at one of the largest call tracking providers, CallSource, where he tracks, analyzes, and spins his propeller hat as much as he can.
Kevin refined his love for marketing in the turbulent waters of consulting where he landed his first in-house gig doing full-funnel marketing for Lido Isle Advisors, a financial trading company. After devouring content on everything marketing and advertising, Kevin won the respect of a fellow marketing agency, Strikepoint, where he expanded his love for analysis, analytics, and data marketing.
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