This is the second part of Stewart Dunlop’s two-article series examining the key findings from the United States v. Google ads trial, which concluded in Virginia last month and sought to test whether Google was breaking antitrust laws. You don’t...
Reducing Your Dependency on Google Traffic – Part I: Social Search
After decades at the top, seismic transformations to the way the internet is accessed means Google’s position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways...
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The Google Ads Auction Exposed: Antitrust Trial Revelations – Part 1
The U.S Department of Justice recently took Google to court. It accused the tech giant of monopolistic practices in the search engine market. This landmark case billed as “the most important antitrust trial of the 21st century” offers us a...
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A walkthrough guide to Meta instant form ads
Meta instant forms ads are in-platform lead forms for Meta. They are designed to help you qualify leads directly on Meta by asking people to fill out a form attached to your ad. This way you can cut down the...
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Lead Generation for E-Commerce: A Hidden Goldmine of Opportunity
Lead generation is often overlooked in the competitive, margin-driven world of e-commerce. Immediate transactions are the norm, and tactics typically focus on increasing sales at lower CPAs as quickly as possible. However, allocating some of your budget to building a...
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Google Compliance: All You Need to Know to Stay Compliant with Google Ads
To avoid ad suspensions and maximize your advertising efforts, it’s essential that you understand Google Compliance policies. In this article we’ll offer a detailed overview of Google’s advertising regulations. The focus will be on the critical areas that impact your...
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SGE and PPC – What Might The Future Look Like?
Over the past month the digital marketing industry has been alight with discussion of how SGE may impact Google search results. While SGE is still very much in testing, the nature of the interface and its physical appearance have caused...
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Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More
AI-enhanced and AI-powered advertising is coming, and nothing will stand in its way. At its recent Google Marketing Live conference, the search giant unveiled a gaggle of new AI features set to roll out across its advertising suite over the...
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How to Boost Conversions with WhatsApp for Business
While WhatsApp for Business has enjoyed rapid adoption in many parts of the world, the UK has been relatively slow to embrace the technology. Recognising the power of this communication tool for personal use in the UK, Anicca Digital conducted...
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How to Make the Most of Your Influencer Ads
Do you trust what you see online nowadays? People don’t trust the media like they used to because of the rise in online scams and fake news. With the rise in misinformation caused by AI, many people are unsure if...
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Who Needs YouTube? – Netflix Ads: The Video Ads Game Changer
In video advertising space, only one platform has emerged as a formidable contender: Netflix ads. The media brand’s emergence into the space marks a significant departure from the longstanding synonymity of YouTube with online video content and advertising. With its...
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The Important Takeaways from Google I/O 2024
Google I/O 2024, the Silicon Valley giant’s annual developer conference, brought a bunch of exciting updates and advancements across various Google platforms and services. signalling a new era of intelligent, creative, and responsible technology. Here’s an in-depth look at the...
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