Have a love/hate relationship with the adCenter editor? Us too. Read about how you can make up after a break up and your account will be better for it! Today’s series post is about uploading negatives in bulk in a couple of really simple steps.
Archive for the ‘Tools’ Category
There’s always new PPC tools, doodads, widgets, and whathaveyou’s coming out. We review these pay-per-click tools and write about what benefits they may or not provide to your PPC efforts.
Ad Extensions In 5 Days Series: Wrapping It Up!
This week our PPC experts explored 5 different Ad Extensions to use with your Google AdWords accounts. Boost your click-through rate and watch your account grow with these amazing tips. Don’t miss out on this series!!!
Sponsored Stories as Social Proof
Do you have 5 or 10 minutes for an incredibly funny video?
What if I promise you it will deliver not only one but three Facebook Advertising secrets? Or if I told you all those secrets were on display within the first 3 minutes of the video?
Oh, just go ahead and watch it already:
So if you were paying attention you probably noticed three things about this very first No Pants Subway Ride footage:
…
Google AdWords Conversion Tracking Data Explained
August 30th, 2011 | Sarah | Account Settings, Conversion Tracking, Google AdWords, Reporting / Conversion Tracking, Tools
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for conversion tracking. It’s easy to overlook the breadth of information AdWords gives you in your reports, and it’s not easy to discern the difference between the types of information you’re given. Also, AdWords gives you different information based on the …
Search Psychology – Using Creative Outlets for Writing Ads
So your client has one brand, but LOTS of different audiences in which to market that brand. How in the world are you going to reach all of them!? Chances are, you’re not. However, by thinking outside the box and using unconventional research tools, you can write effective ads catering to different audiences.
AdWords Performance Grader: A Nice New Tool From WordStream
August 8th, 2011 | Jessica Niver | Tools
Part of the fun of PPC management is that it’s as much art as it is science. However, understanding the intricate relationships between various elements of your account requires both experience and a good bit of time for data analysis. If you’re new to the industry, or you just want a quick check-up on account health with some solid suggestions as to areas that could use improvement, the in-depth analysis required can seem daunting.
8 Steps To Creating AdWords Automated Rules
This month I am writing on a topic recommended by you! We’ve had a lot of submissions come in asking about how to use automated rules along with requests to provide examples and this post should give you what you want. When the new tool became available in mid February, I wrote a guest post on WordStream that provided a quick guide to Adwords automated rules. Over the past month I’ve had more time …
PPC Hero Video Blog #3: The Contextual Targeting Tool
If you’ve chosen contextual targeting as your approach to the Google Display Network, Google’s Contextual Targeting Tool is your new best friend! This tool makes recommendations on how to structure a display network campaign and what keywords to target. Most importantly, this tool gives you insight into how Google identifies themes for ad groups in display network campaigns. Watch this short tutorial on how to use the Contextual Targeting Tool and how to tailor the results to your specific account.
Insight On Google Insights
January 31st, 2011 | Amy Hoffman @hoffman8 | Tools
Looking for ways to expand your account? Who better to look toward for insight than Google itself? Google Insights is one of the newer tools in the Adwords interface, which, much like Google Trends, shows trends in searches.
Using Negative Keyword Lists
January 27th, 2011 | Jessica Cates @Jessica_Cates | Google AdWords, How To, Negative Keywords, Tools
Frequently running search query reports and refining your keyword exclusions is a great way to cut down on traffic that simply spends your money without achieving results. A negative keyword, if you need a refresher, is a term that can be added as a broad, phrase, or exact match to filter out “bad” traffic. Your ad won’t show when a searcher types in a query with the keyword in the form you exclude.
Recently, Google added negative keyword lists …
