Archive for the ‘Tools’ Category

The success of your PPC campaign depends upon finding the right combination of keyword, ad copy and ad position.

The process usually starts with researching and compiling extensive, wide-ranging keyword lists. Next, comes building and launching campaigns with those keywords. The goal of this phase is to get a sense of which keywords have potential. The final, and ongoing phase is optimizing the campaign, which includes: trimming the unprofitable keywords, expanding the profitable ones, adjusting ad-copy and keyword bids until you find a profitable combination.

Once you’ve found your profitable keywords you need to guard them like a hawk, because they don’t …

Wouldn’t it be great to know what keywords your competitors are using with just one click?  What if with that same click you could also find estimated traffic and ad positioning or even see a list of your direct competitors?

If you aspire to optimize your site without spending a lot of money and time, SEMRush.com is the first and steady step to your success.

Developed by the creators of SEOquake FireFox extension and SEOdigger tool, SEMRush allows you to check the rankings of a website in Google and compare to your competitors. Using a database with 35 million of the most …

Whenever a new PPC tool is released, we try to do a quick review to let you know how it works and if it would be beneficial for your PPC campaign. Today, I’m going to explore the new Free Keyword Tool from WordStream. Overall, the tool is quite easy to use. Even upon your arrival to the site, your greeted with straightforward, uncomplicated instructions and user interface. As you can see, all you need to do to get started is insert a keyword. Pretty simple.

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As part of our five day series on saving time while managing your PPC accounts, today I’ll go over automated reports in Google and MSN AdCenter.  These automated reports have saved me a ton of time in the past 2 years. Not only can you use these customized reports for yourself, but you can customize and send them to your clients automatically on which ever day they choose. It’s great and a huge time saver!

Unfortunately, Yahoo! isn’t at the same level with MSN and Google …

Since this week’s topics are all about saving PPC advertisers time when managing their accounts, this one is a must-know-and-use strategy that will surely help save you time creating new PPC campaigns, ad groups or accounts as a whole.

If you’re like most people, you start out with a Google AdWords account. Either you can build it from scratch in Adwords or you can use Adwords Editor, which is a free desktop software program that allows you to make bulk edits to your account. If you …