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Archive for the ‘Tools’ Category

There’s always new PPC tools, doodads, widgets, and whathaveyou’s coming out. We review these pay-per-click tools and write about what benefits they may or not provide to your PPC efforts.

iSpionage – The Keyword research tool – Sponsored Post

March 3rd, 2010 | Jenny | Tools

The success of your PPC campaign depends upon finding the right combination of keyword, ad copy and ad position.

The process usually starts with researching and compiling extensive, wide-ranging keyword lists. Next, comes building and launching campaigns with those keywords. The goal of this phase is to get a sense of which keywords have potential. The final, and ongoing phase is optimizing the campaign, which includes: trimming the unprofitable keywords, expanding the profitable ones, adjusting ad-copy and keyword bids until you find a profitable combination.

Once you’ve found your profitable keywords you need to guard them like a hawk, because they don’t …

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Effectively Using adCenter PPC Tools

February 25th, 2010 | Jen | Keyword Research, Microsoft adCenter, Tools

After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts.

Microsoft adCenter Desktop Tool
As an avid user of the Adwords Editor, I was delighted when Microsoft launched their adCenter desktop tool. Sure, I knew it wouldn’t be as robust or user friendly, but at least it was something! Over the past year I’ve stumbled upon a few things that I hope will help streamline the use of the …

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Expand Your Keyword Research Today with Two New Free Tools from WordStream

December 17th, 2009 | WordStream | Tools

This article was written by John A. Lee, Paid Search Manager at WordStream Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords.

Search engine marketing and profitability are two things that should go hand-in-hand. As many of you know all too well, this isn’t always the case. When you add keywords to the discussion of SEM and profitability, the difficulty level can multiply rather quickly! Through the years, search marketers have grown increasingly savvy about discovering and managing the keywords they target, whether using the Google Keyword Tool, bid management …

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Learn More about SEM Rush- Sponsored Post

October 29th, 2009 | Joe | Tools

Wouldn’t it be great to know what keywords your competitors are using with just one click?  What if with that same click you could also find estimated traffic and ad positioning or even see a list of your direct competitors?

If you aspire to optimize your site without spending a lot of money and time, SEMRush.com is the first and steady step to your success.

Developed by the creators of SEOquake FireFox extension and SEOdigger tool, SEMRush allows you to check the rankings of a website in Google and compare to your competitors. Using a database with 35 million of the most …

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Expand Your Keyword List for Free: How the New WordStream Keyword Tool Works

October 6th, 2009 | Joe | Tools

Whenever a new PPC tool is released, we try to do a quick review to let you know how it works and if it would be beneficial for your PPC campaign. Today, I’m going to explore the new Free Keyword Tool from WordStream. Overall, the tool is quite easy to use. Even upon your arrival to the site, your greeted with straightforward, uncomplicated instructions and user interface. As you can see, all you need to do to get started is insert a keyword. Pretty simple.

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How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!

March 20th, 2009 | Joe | Advanced PPC Strategies, Tools

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Ad Scheduling within Google AdWords allows PPC managers to control the days and times their ads appear. As the final installment of our time saving blog series, today we will discuss how you can save time and money by utilizing this helpful AdWords tool.

Utilizing your AdWords reports and your Analytics program, you may be able to determine when your ads perform best on Google. And there could be times of the day or entire days of the week that don’t generate positive results for your campaign. You …

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Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!

March 19th, 2009 | Pete | Analytics, Tools

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Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren’t careful, you can end up spending long periods of time within Analytics, plugging away to get the relevant information that you so desire.

However, Google recently released a beta of Custom Reporting, which allows you to quickly and easily plug the metrics (typically numbers or values) and dimensions (typically text, i.e. region or language) of your Google Analytics account into a simple interface …

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Get Your PPC Stats ASAP with Automated Reports in Google and MSN

March 18th, 2009 | Amber | Tools

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As part of our five day series on saving time while managing your PPC accounts, today I’ll go over automated reports in Google and MSN AdCenter.  These automated reports have saved me a ton of time in the past 2 years. Not only can you use these customized reports for yourself, but you can customize and send them to your clients automatically on which ever day they choose. It’s great and a huge time saver!

Unfortunately, Yahoo! isn’t at the same level with MSN and Google …

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Upload Your Google AdWords Campaigns into Yahoo and MSN adCenter in a Flash!

March 17th, 2009 | Amber | Tools

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Since this week’s topics are all about saving PPC advertisers time when managing their accounts, this one is a must-know-and-use strategy that will surely help save you time creating new PPC campaigns, ad groups or accounts as a whole.

If you’re like most people, you start out with a Google AdWords account. Either you can build it from scratch in Adwords or you can use Adwords Editor, which is a free desktop software program that allows you to make bulk edits to your account. If you …

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Exploring Google’s New Search-Based Keyword Tool

November 20th, 2008 | Andrea | Keyword Research, Tools

If you subscribe to Google’s Adword’s blog you probably saw this recent announcement.  Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool.  At first, I thought this tool was just a revision or upgrade to the keyword tool already included in our Adwords accounts.  But this new tool does a few new things and their worth a mention.

The main screen is pretty easy to understand and if you’re logged into you Adwords account, it will automatically pull all of the account profiles you’re managing into a convenient drop-down menu for …

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