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Archive for the ‘Tools’ Category
There’s always new PPC tools, doodads, widgets, and whathaveyou’s coming out. We review these pay-per-click tools and write about what benefits they may or not provide to your PPC efforts.
Better PPC Management Using Adwords Interface Segments
The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that can help you manage your accounts more effectively.
Google Experiment Settings Part 2 – the results are in!
The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your bids by 30% and then see if you can still maintain the same level clicks at the lower bid. Since this isn’t yet available for everyone, I thought I would follow up my original post with some additional tips …
Google Website & Conversion Optimizers & More!
If you’ve read the Google blog recently you’ll see that there are quite a few new tools being introduced to help us do our jobs better, and work more efficiently. So how can you tell which tools will help the most, and how do you find the time to learn about them all? While I can’t help you learn about everything right now, I can share some insight into a few of the tools we use most for our …
New Experiment Setting in Google AdWords
In order to get the best results from your PPC campaign, it is important to always test new things. Test keywords, ads, settings, budgets, keyword bids, etc. – if it is something you can change, you should test a variation. The trouble is, it is often difficult to determine if the change you made is really a success or if other factors are contributing. For instance, maybe you increased bids and saw an increase in conversions – we can assume …
Don’t Trust Your Brain: Managing PPC With Friends
I don’t know about you, but I feel busy: all of the time. I can’t recall the last time I looked around at work and thought, wow, I’m done, I’ll have a Kit Kat. Mostly it’s all right, that’s okay for now, next please. While I like staying busy, there’s a serious danger in this constant engagement: if you move too quickly, and think about too much, …
Case Study: Using Google Trends to Discover New PPC Opportunities
Google provides marketers and site owners a range of great, free tools to perform keyword research. One tool that often flies under the radar of many PPC marketers is Google Trends. The value of a keyword research tool like Google Trends is that it allows you to “see what the world is searching for.”
Using URL Tracking Parameters To Get More Out Of Analytics
One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data is accurate it’s nice to know that you and your team have taken a few minutes in the beginning to set up a system for URL building and tracking.
Once you have your Google Ad Words account linked with your Google …
iSpionage – The Keyword research tool – Sponsored Post
The success of your PPC campaign depends upon finding the right combination of keyword, ad copy and ad position.
The process usually starts with researching and compiling extensive, wide-ranging keyword lists. Next, comes building and launching campaigns with those keywords. The goal of this phase is to get a sense of which keywords have potential. The final, and ongoing phase is optimizing the campaign, which includes: trimming the unprofitable keywords, expanding the profitable ones, adjusting ad-copy and keyword bids until you …
Effectively Using adCenter PPC Tools
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts.
Microsoft adCenter Desktop Tool
As an avid user of the Adwords Editor, I was delighted when Microsoft launched their adCenter desktop tool. Sure, I knew it wouldn’t be as robust or user friendly, but at least it was something! …
