5 Steps To Master Facebook Projections NOT Predictions
Learn how to master Facebook projections including budget, reach and even estimated conversions in 5 easy steps.
The 7 Things You Wish You’d Known About Facebook
Interested in Facebook advertising? I present you with 7 caveats you’ll be glad you know as you master the art of Facebook advertising.
Facebook Mid-Roll Ads Might Need A Re-Roll?
Facebook is testing mid-roll ads in select publisher’s videos in an effort to grow revenue from videos posted to the site.
What Not To Do When Implementing New PPC Features
Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up.
Increase Your PPC Conversion Rate With Income Targeting
Income level demographic targeting can improve bottom of the funnel performance by increasing conversion rate and lowering cost per acquisition.
Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!