The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.
Continue Reading Reimagining The Client/Agency Relationship Model
How Sales Stays Informed In The Digital Marketing World
As a member of the sales team, one of the most important things you must do is stay educated on industry news and trends.
Continue Reading How Sales Stays Informed In The Digital Marketing World
How To Keep Your Job And Your Cool While Working From Home
I recently relocated and am now a full-time remote employee. I’ll share my favorite tips and fresh perspective on transitioning from an office to a remote work environment.
Continue Reading How To Keep Your Job And Your Cool While Working From Home
How To Pitch Winning Paid Search Initiatives
Pitching initiatives are an important way to grow an account but they also serve as a way to show your clients you are on the cutting edge of PPC.
Continue Reading How To Pitch Winning Paid Search Initiatives
The Art Of Networking
Networking is absolutely necessary if your business wants to continue to grow - let PPC Hero help you make it less stressful and more beneficial.
Entry Level Applicants: Where Do We Even Start?
Hanapin Marketing is the PPC Agency of Experts – but at some point, every expert was an entry-level employee. No matter the education or enthusiasm, if you haven’t worked in a field, you start at the beginning.
Continue Reading Entry Level Applicants: Where Do We Even Start?
Why Setting Clear Expectations For Potential PPC Hires Is Crucial
This week on PPC Hero we're talking about the interview process. Cassie Oumedian looks at the importance of setting clear expectations.
Continue Reading Why Setting Clear Expectations For Potential PPC Hires Is Crucial
Secrets Of The Interview Process: My Pet Peeves
One of my primary roles as an Associate Director of Services at Hanapin is interviewing candidates for employment. See what my 3 interview pet peeves are.
Continue Reading Secrets Of The Interview Process: My Pet Peeves
Explaining The Value Of PPC To The C-Suite
How do you gain buy-in from C-level executives to keep engagement without direct ROI? We'll detail the push and pull, and explore ways to eliminate it.
Announcing the 2016 PPC Hero Live Summit!
Hanapin Marketing (the Agency of Experts Behind PPC Hero) is thrilled to announce a brand new online event designed to educate and push forward the PPC community.
Sidebar Ads – My Conspiracy Theory
Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.
Project-Based PPC Engagements – The Real Story
Why are more companies tasking agencies with retainer and audit work than ever before? Read on to find out.
Continue Reading Project-Based PPC Engagements – The Real Story
