Landing page copy can make or break a user's journey at any point of the conversion funnel. Here are some areas to consider when improving your landing page copy, plus a few tips to strengthen your copy now!
Continue Reading Crafting Brilliant Landing Page Copy That Converts
If you are wondering why users aren’t converting on your landing page, it could be because users still have questions, concerns, and objections that are stopping them. Learn how to overcome these objections with three actionable tactics to increase your...
Continue Reading Get Negative – How to Overcome Objections on Your Landing Page
As advertisers, we need to take advantage of the upcoming holiday sales predictions and position ourselves for an outrageously successful holiday season. To set yourself up for success, we’ve highlighted 5 tips to maximize your online sales.
Continue Reading 5 Optimization Tips to Maximize Sales This Holiday Season
It's important to give CRO time, money, and much-needed love and attention. My goal is to offer some clarity on why you should stop blaming these 3 things on not doing CRO and just do it already. It just makes...
Forms are an important part of conversion rate optimization. Here are three elements I look at when optimizing forms and a few things I consider when looking at opportunities for improvement.
You may be doing a phenomenal job capturing traffic, but a poor landing page experience will ensure you’re not capturing those leads. Check out this recap of our PPC Hero Summit session to learn about 5 components that will lead...
Continue Reading Successful Landing Page Components – 2019 PPC Hero Summit Recap
In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to...
Continue Reading No computer science skills are needed to build scripts OR great landing pages
How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? Is the pre- to post-click experience seamless?
Continue Reading Creating a Seamless Pre- to Post-Click Experience
Explore landing page elements that lead to an optimized post-click experience and start improving conversion rates!
Continue Reading Landing Page Elements that Optimize the Post-Click Experience
Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!
You may believe polls are just distracting or annoying. Challenge yourself today to learn how polls can be critical in understanding your users.
Continue Reading Why Online Polls Are Critical To Understanding Your Users
Making these easy adjustments to your PPC landing pages will positively impact quality score. A better quality score means lower CPCs!
Continue Reading 3 Easy Landing Page Updates To Improve Quality Score
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