One smart bidding strategy to dive into is Target CPA and how, if a campaign is being held back by budget, this automation can actually take a toll on your performance rather than improve it.
The Pros and Cons of PPC Bidding
In this webinar, Hanapin’s Michael Knight and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your...
What In Tarnation Are LinkedIn Lead Gen Forms?
Learn the basics of LinkedIn lead gen forms including who should use them, pros and cons, how to create them, and best practices.
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Creating a Seamless Pre- to Post-Click Experience
How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? Is the pre- to post-click experience seamless?
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Remarketing Gladiators: AdWords vs Analytics Lists Dissected
In PPC, the power of remarketing is undeniable. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics.
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Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
Rachel Goodman, Staff Attorney at the ACLU Racial Justice Program, answers our questions about the intersection of civil rights law and digital marketing.
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3 SEM Tests To Take Your Strategy To The Next Level
Each year it becomes exponentially more difficult to gain an edge on your competition. To maintain your lead, you need to deploy PPC strategies your competitors don’t even have on their radars.
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Demographic Targeting in Apple Ads
We tested segmenting our high performing age groups in Apple Ads. Learn how LAT users affected our results.
The Perfect Email Remarketing Strategy for Ecommerce
Get your notebooks ready! In this webinar, Hanapin’s Associate Director of Services, Carrie Albright, will outline some awesome tips for you to attain email lists and target your audiences flawlessly and creatively.
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4 Tips to Conquering Amazon Product Ads
Explore 4 tips on how to effectively use Amazon Products Ads via Amazon Seller Central and start getting your product in front of your target audience.
Geographic Customizers: Feed & Ad Creation
Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.
