Daily management is required for grant accounts because of the limited options for keyword bids and what keywords can be used.
Large PPC Account Conundrums: Data Management
Large PPC accounts come with large amounts of data! Learn how to manage and manipulate your data to get actionable takeaways.
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Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
Explore how using profit goals can unlock growth opportunities in your lead gen accounts!
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Diagnosing Audience Fatigue in Facebook Using Delivery Insights
Learn how to use Facebook's Delivery Insights to diagnose audience fatigue in your campaigns.
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Advancing Your PPC Strategy with Competitive Intelligence
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal...
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Bing Artificial Intelligence Advancements
On December 13, 2017, Harry Shum, executive vice president of AI at Microsoft announced new Intelligent search features in Bing with AI and machine learning.
[PPC Hero Summit] And the winners are…….
Yesterday, we held the 2018 PPC Hero Summit – a 3 hour online digital event featuring the writers behind PPC Hero. If you missed it, you can find it on demand here. We held a couple of contests leading up...
GDPR – What is it and How Will it Impact Online Advertising
Explore what General Data Protection Regulation (GDPR) is and how it may impact online advertising.
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Landing Page Elements that Optimize the Post-Click Experience
Explore landing page elements that lead to an optimized post-click experience and start improving conversion rates!
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Post-Click Tips for Seamless Conversions
In this webinar, Instapage’s Sean McQuaid and Hanapin’s Samantha Kerr team up to give you pro tips on improving your post-click experience and increasing conversions.
Unleash the Algorithm: How to Make Facebook Lookalike Audiences Work for You
Learn why Lookalike Audiences are necessary and explore how they can help your Facebook advertising efforts!
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Last Chance to Register for the PPC Hero Summit!
The PPC Hero Summit will take place on Wednesday, February 28th from 11am – 2pm EST. We'll be using the Twitter hashtag #ppcherosummit to answer questions and respond to any feedback.
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