Even with Apple Search Ads showing such promising results, we’re still going to share seven tips that could improve your campaign performance. In this whitepaper are our key takeaways we learned over the last three months, picked up from running...
Continue Reading 7 Optimizations You Need to Know for Apple Search Ads
Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic.
Continue Reading How To Use Adwords Campaign Drafts And Experiments
Should you use bid modifiers or create device specific campaigns? Brett Schrank presents a couple case studies to help answer this question.
Continue Reading Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and...
Continue Reading Facebook Now Offering Mid-Roll Ads for Advertisers
Key performance indicators (KPIs) are essential to our industry. Without them, we’re like a pilot without navigation; we have no idea if what we’re doing is getting us closer to our goal. They’re the barometers of success which show whether...
Mobile is continuing to dominate digital advertising. With mobile spend rising, start thinking about how to change your mobile bidding method.
Get tips on how to take your retargeting to the next level and get more out of your online advertising!
Continue Reading How to Take Your Retargeting To The Next Level
Hanapin Account Managers Emma Franks and Bryan Gaynor are here to answer ANY and ALL questions you might have about Programmatic. Ask away!
As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions to reach customers across screens in more effective ways.
Continue Reading Google To Let Advertisers Use Search Data For YouTube Ad Targeting
We are happy to introduce three new, individualized learning opportunities at Hero Conf Los Angeles, April 18-20 at the JW Marriott Los Angeles LA LIVE.
Continue Reading Individualized Learning Takes Center Stage at Hero Conf LA!
Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance.
Continue Reading 4 Red Flags Of Ineffective PPC Account Structure
Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!
Continue Reading Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
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