The latest State of PPC report from Hanapin Marketing is now available!
How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality.
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AdWords Customer Match: Advertising To Your Email Database
Google recently announced the ability to target ads based upon email addresses. This new feature is called Customer Match and is an exciting development.
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PPC Account Audit Survival Guide: Part 2
In this post, we are going to discuss auditing options for campaigns, ad groups and keywords. See how your accounts compare.
Your Resource Guide To Learning PPC
In an effort to distil all this content with our need for information, I narrowed it down to my favorite training resources across the web to learn PPC.
[New Webinar with Wordstream] What You Don’t Know Can Hurt You!
Join Hanapin Marketing & Wordstream experts for a webinar on trending topics & strategies for building a foundation for PPC campaigns.
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Assessing Human Touch In PPC
Last week we looked at the pros of automation. Today, we'll be touching on a couple of pros for manual touch.
Get To Know Your Audience Insights
AdWords now allows advertisers to gain more insight into the users who comprise their audiences with the Audience Insights report. Learn how it works!
Yahoo Reaches New Agreement With Google
Yahoo aims to improve search business with a new non-exclusive agreement with Google. Yahoo will maintain the current contract with Microsoft as well.
How Programmatic Display Can Give Your Clients The Boost They Need
In this article, we’ll dive into some exciting targeting options within programmatic and how it could potentially drive your marketing campaigns to the next level.
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[New Whitepaper!] Everything You Need To Know About Ad Extensions
If you need a break down on what extensions are available and how you can use them, then this is the whitepaper for you.
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Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns.
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