This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns.
Continue Reading What are PPC KPIs and how do you choose them?
Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.
Preventing and Navigating Google Merchant Center Suspensions
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.
Continue Reading Preventing and Navigating Google Merchant Center Suspensions
Evaluation and Insights on LinkedIn Message Ads (InMail)
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.
Continue Reading Evaluation and Insights on LinkedIn Message Ads (InMail)
How To Use Geo Exclusions To Measure Brand Ad Value
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.
Continue Reading How To Use Geo Exclusions To Measure Brand Ad Value
Tips for Building Expansion Proposals
This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.
Top 9 ASO Mistakes
App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the...
Creating Compelling Video with YouTube’s Video Builder
Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples.
Continue Reading Creating Compelling Video with YouTube’s Video Builder
How has COVID-19 Impacted Your Paid Media in June?
Fill out a short survey to help the digital marketing community understand COVID-19's impact on paid media and access the dashboard to see the results.
Continue Reading How has COVID-19 Impacted Your Paid Media in June?
How Artificial Intelligence Can Change the Way We Shop Online
AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information.
Continue Reading How Artificial Intelligence Can Change the Way We Shop Online
June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
Competitor Strategies for Lead Generation – A Case Study
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.
Continue Reading Competitor Strategies for Lead Generation – A Case Study
