Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation.
When To Test Google Ads Portfolio Bidding
In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.
How To Set Up A Macro In Google Sheets
In this post, we’ll be talking about how to set up a Google Sheets macro, hosted by Google Apps Script.
4 Tips For Facebook Catalog Sales Campaigns Efficiency
In this post, we will review four tips to maximize the efficiency of your Facebook Catalog Sales campaigns.
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3 Ways To Build Customer Loyalty During A Crisis
The 3 strategies in this blog are meant to help your brand better relate to customers during a crisis, ultimately increasing your customers' lifetime value.
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Scalable Analytics Team Structures: Centralized vs Decentralized
The structure of your analytics team should be scalable. This blog defines centralized and decentralized analytics teams and looks at the pros/cons of each.
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Take the Survey: How has COVID-19 impacted your paid media?
Fill out this short survey to help the digital marketing community understand what impact COVID-19 is having on paid media.
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Click Share Vs Impression Share – Which One Should You Care About?
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.
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May 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
Audit Google Display Placements Like a Boss
Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.
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Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!
How Data Science Can Improve PPC Performance
This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them.
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