Learn some helpful excel and sheets tips and how to apply them to everyday PPC account management, so you can excel at your job.
Tips for Easier PPC Analysis
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you...
E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
Join Elliot Kemp, Digital Marketing Account Manager, from Hanapin Marketing as he walks through the latest e-commerce strategies on digital marketing platforms.
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How to Use Creative Sets to Make the Most of Your Apple Search Ads
Can you use Creative Sets instead of A/B testing? Read to find out Apple Search Ads best practices & insights for using Creative Sets, pros and cons of this tool.
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9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
Amazon is a giant in the world of ecommerce marketing, but that doesn't mean advertising on it is the best thing for your brand. Read on to see the reasons why some marketers are keeping their dollars off the platform.
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Utilizing Organic Search to Expand PPC Coverage
Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search.
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Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.
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Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
6 things you might not know about Google's optimization score and how digital marketers should treat this metric.
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ANNOUNCEMENT! Hanapin & Brainlabs are Combining Forces in New Heroic Merger
We're excited to announce that Hanapin Marketing has combined our superpowers with fellow digital experts Brainlabs as part of their global expansion plan!
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Last Chance! Register now for the 2020 PPC Hero Summit
LAST CHANCE to register for the 2020 PPC Hero Summit, a half-day, free online event that starts on Wednesday, February 12th at 11am EST.
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5 Facebook Ads Tools for Making Creative Design Efficient
Creative design and production can be costly and time-consuming. We have reviewed 5 Facebook Ads tools and features to help.
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Social Tips: Facebook Bulk Edits and UTMs
Simplify your work in Facebook with these necessary bulk editing tips. They are relatively simple tools but will save you time when working in the platform.
