Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams.
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[Hero Academy Video] Product Audiences on Search and MSAN
In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about product audiences and how they can boost the ROAS of your shopping campaigns.
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Networking Doesn’t Have To Be Hard: Meet Your PPC Peers
We build more than 10 unique networking opportunities into the agenda to make it easy. Enjoy events at awesome locations, with specialty foods from local vendors.
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[Hero Academy Video] YouTube Lead Form Ads
In this new lesson on Hero Academy, Google Agency Account Strategist Imani Parker, does a step-by-step breakdown on how to get YouTube Lead Form Ads set-up and the things and settings you need to be aware of when you are...
Key Google Analytics Features For Effectively Analyzing Data
Effectively (and quickly) analyzing your data is critical when it comes to PPC performance. This article covers secondary dimensions, advanced filters, and pivot views to help you better segment and view your performance.
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7 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Daiwa House Group, The University of Chicago, Blue Wheel Media, Qkids, and Neon One.
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5 Tools to Find Your Audience on Paid Social Platforms
These free tools can be used to identify profitable audience segments on leading social media platforms and set your social marketing campaign up for success.
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12 Holiday PPC Optimization Tips
This year is coming to an end, here are some holiday PPC optimization tips. These tips will help reduce wasteful spending and improve ROAS.
Finding a Mentor Who Can Alter Your Career Trajectory
How do you find the right mentor that can help change your career trajectory? Jeff Allen, President of Hanapin, gives his best tips on finding your mentor.
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Gmail Ads Made Easy: The Perfect Guide To Getting Started
A beginner's guide to breaking out of simple Display campaigns and exploring new Gmail.
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10 Visual Google Ads PPC Reports You Should Use
As analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever.
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Are Facebook PPC Campaigns Worth It In 2020?
PPC campaigns for targeting audiences on Facebook? Easy! Discover tips on how to make your Facebook PPC campaign fit the needs of your audience.
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