This blog post is a how-to guide if your search ads are constantly flagged for policy disapprovals, even though they are not infringing upon the policy that the algorithm is flagging them for.
Continue Reading Google Policy Ad Disapprovals: A Story of False Flags
In this report, you’ll find a snapshot of trends and benchmarks in the Travel and Tourism Marketing industry that will help guide your 2020 digital marketing plan.
Continue Reading New Release! Paid Advertising Trends for Travel and Tourism Marketers
Ad groups are now available within Google App campaigns, along with expanded headline and description fields. This is an exciting update for a campaign type that has fewer tactical bells and whistles than standard search or display campaigns.
Continue Reading Google Ads New Release: Ad Groups for App Campaigns
Investing in retention strategies is worth it. Learn what strategies Hanapin Marketing has used to triple their average tenure.
Continue Reading Strategies To Retain Your Team With Record Low Unemployment
Get a fresh perspective on what you should be looking for in an agency, including the types of questions to ask and the warning signs to look out for.
Continue Reading Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
New jobs have been posted to PPC Hero's Job Board, including new positions open at Go Local Interactive, Workshop Digital, Brand Value Accelerator, Hanapin Marketing, SG Services, FindLaw, Rakuten Marketing, and Dyad.
Continue Reading 9 New Jobs Posted on the PPC Hero Job Board
Each year for Hero Conf we invite the top 10 highest rated speakers to return to the next conference. It is one way we make sure we are giving our attendees the type of content that they want. Here’s the...
Continue Reading Top-Rated Speakers Return: Hero Conf Austin
Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why.
Continue Reading Will Google Address Advertisers’ Transparency Concerns?
Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings.
Continue Reading Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
The digital landscape is changing and we must adapt! In order to stay a top-performer in the digital marketing world, you need to work on 1 skill in 2020.
Continue Reading The #1 Job Skill For Digital Marketers in 2020
Hanapin's interview with Akvertise, a company that recently launched a non-traditional service offering temporary parental coverage for freelance advertisers and small agencies.
Continue Reading Freelance Advertisers Need Parental Coverage Too
I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations. That said, I am heavily affected by our feed as I do manage our...
Continue Reading Google Merchant Center Disapproval: A GTIN Story
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