An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.
[Hero Academy Video] Dynamic Search Ads for Beginners
In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing.
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How to Pivot Paid Search Data in Excel
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.
Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
Learn to use Facebook offline conversion to track campaigns to real-world outcomes and optimize campaigns for real-world and online results.
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Get Negative – How to Overcome Objections on Your Landing Page
If you are wondering why users aren’t converting on your landing page, it could be because users still have questions, concerns, and objections that are stopping them. Learn how to overcome these objections with three actionable tactics to increase your...
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The Impact of the 2020 Election on Media Buying
We are 1 year away from the 2020 election. What impact will this have on how we plan our marketing budgets for 2020?
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5 Optimization Tips to Maximize Sales This Holiday Season
As advertisers, we need to take advantage of the upcoming holiday sales predictions and position ourselves for an outrageously successful holiday season. To set yourself up for success, we’ve highlighted 5 tips to maximize your online sales.
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Programmatic Guide: Google Campaign Manager
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.
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Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
Ever wanted to optimize your Facebook Ads for something other than a form submission? We have used Google Tag Manager triggers to define 4 Custom Conversions for content engagement.
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Listen, All Marketers Should Be Considering Podcast Ads
Podcast ads are a big opportunity for marketers. The podcast advertising space is not nearly as saturated as paid search or social and is worth the test.
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October Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
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Negative Keywords: How to Use Them and Why They’re Important
Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place!...
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