Get a fresh perspective on what you should be looking for in an agency, including the types of questions to ask and the warning signs to look out for.
Continue Reading Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
9 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Go Local Interactive, Workshop Digital, Brand Value Accelerator, Hanapin Marketing, SG Services, FindLaw, Rakuten Marketing, and Dyad.
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Top-Rated Speakers Return: Hero Conf Austin
Each year for Hero Conf we invite the top 10 highest rated speakers to return to the next conference. It is one way we make sure we are giving our attendees the type of content that they want. Here’s the...
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Will Google Address Advertisers’ Transparency Concerns?
Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why.
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Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings.
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The #1 Job Skill For Digital Marketers in 2020
The digital landscape is changing and we must adapt! In order to stay a top-performer in the digital marketing world, you need to work on 1 skill in 2020.
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Freelance Advertisers Need Parental Coverage Too
Hanapin's interview with Akvertise, a company that recently launched a non-traditional service offering temporary parental coverage for freelance advertisers and small agencies.
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Google Merchant Center Disapproval: A GTIN Story
I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations. That said, I am heavily affected by our feed as I do manage our...
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The PPC Account Audit Guide
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.
[Hero Academy Video] Dynamic Search Ads for Beginners
In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing.
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How to Pivot Paid Search Data in Excel
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.
Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
Learn to use Facebook offline conversion to track campaigns to real-world outcomes and optimize campaigns for real-world and online results.
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