Don't let your traffic sources run dry if Google has another major algorithm change. Diversify by investing in multimedia, print marketing and more.
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How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend...
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YouTube For Action Leads Form Ads: Early PPC Results
Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!
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What The gclid?
Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?
[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting...
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Use this story-telling device to enhance PPC reporting
You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will...
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PPC Marketing: How to Reach Quality Leads and Prospects
Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your ROI.
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The 3 Search Campaign Analyses You Need To Run
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.
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Click & Bot Fraud: The Spookiest Specters of PPC
What's the scariest thing in PPC this October? Click and ad fraud. Learn who's committing click fraud, how to tell if you're the target, and how to combat it.
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Top 4 Reasons Hanapin Loves Pinterest Ads for Travel
There are a lot of great reasons why travel businesses should be running Pinterest ads, but here are our top 4.
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Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers
Explore how to use the Facebook Audience Insights tool to develop buyer personas, spy on your competitors and more!
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[Hero Academy Video] What You Need to Know About Naming Conventions
In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.
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