Podcast listenership has blown up over the last couple of years. With more than 50% of the US population listening to podcasts for the first time there’s a large opportunity for advertisers to enter this market.
3 Unconventional Ways to Use Automated Bidding
By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.
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4 Can’t Miss Paid Media Keynotes
Check out these four keynotes you can expect to bring you new, actionable, and innovative insights at Hero Conf London, 21-22 October.
Index Match: The Better Alternative to Vlookup
VLOOKUP is one of those functions that makes Excel great. VLOOKUP has its issues though. Don't worry there is an alternative, INDEX MATCH. Not only does it replicate the functionality but has its own perks and bonuses. By the end...
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The PPC Newsflash: State of PPC Insights for Digital Marketers
In this special edition of our PPC Newsflash series, Hanapin’s President Jeff Allen and Director of Services Carrie Albright, break down what kind of stats and insights you’ll find in our newest report.
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5 FAQs For Marketing on Facebook
Last week, we asked a panel of paid social pros to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights.
Lean Six Sigma for Digital Marketing Managers
See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers.
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Predictions for Online Marketplaces in 2020
Join Hanapin Marketing’s Alaina Thompson and Feedonomics’ Brian Roizen for their take on the 2020 landscape for online marketplaces and strategies for success.
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8 New Jobs Posted on the PPC Hero Job Board
Digital Marketing jobs: Senior PPC specialist, Paid social marketing manager, Paid media specialist
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Programmatic for Beginners: 5 Resources
Are you just getting started with programmatic? If so, we've got some handy resources to help you understand the landscape.
[Hero Academy Video] Overview of Frequency Capping
In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360.
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Excel Coaching For Every PPC Hero
Sometimes the work challenges you're facing need personalized attention tailored to your specific roadblocks - especially when it comes to Excel. Learn how you can get custom attention to solve your biggest Excel headaches.
