If you're planning your 2020 marketing budget, there are a lot of paid media trends you should be considering.
Continue Reading The Future of Paid Social: Is Your Marketing Team Ready?
New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. New releases on Pinterest Ads and Apple Search Ads have now been added to the Academy!
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Close Variants Diluting Match Types – What You Should Know
Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.
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3 Killer Strategies for Custom Affinity Audience Campaigns
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.
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Hero Academy Live!
Revitalize Your Online Ads with Improved Copy, Ad Extensions, & Frequency Capping. Join us for this special event!
10 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Hanapin Marketing, Seer Interactive, Search Influence and Bayada.
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Creating Successful PPC Ad Copy for B2B and B2C
Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to engage with your...
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Facebook Dynamic Creative: Level Up Your Ads
Understand Facebook's dynamic creative feature, how it works, how to set it up, best practices, and real-world results with positive impact.
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Attend as a team. Grow as a team.
Sixty-six percent of last year's attendees came as at least a pair, if not a team of 3+. Companies know there is more value in sending teams to conferences.
Robust Reporting with Google Sheets Query Function
The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity.
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How to Troubleshoot PPC Performance (Template Download)
Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.
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Thriving in an AI World: Tips for PPC Professionals
Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you...
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