As a B2B marketer, you know you’ve got it tough. Trying to target multiple people within an organization, who are probably in different stages of your funnel, on top of the challenges of a long sales cycle, is not a...
Continue Reading Overcome B2B Challenges with Actionable Paid Social Tactics
By layering on different audiences types within Google Ads, you gain valuable knowledge for free.
Continue Reading Paid Search Audience Testing: Zero Cost Testing
On July 10, Microsoft Advertising unleashed Ad Customizers. This new Microsoft Advertising feature is key towards helping marketers scale effective ads that will reach customers with the right message at the right time. In this episode of the PPC Newsflash,...
Continue Reading The PPC Newsflash: Microsoft Advertising Rolls Out Ad Customizers
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
From knowledge and networking to techniques and tools, Hero Conf exists to take your career further in digital marketing. We’ve launched Hero Conf Austin with the first 50 tickets at nearly 50% off and they are going fast! Join your...
Continue Reading Hero Conf Austin: Registration is open at 50% off
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 4 BRAND...
Continue Reading Amazon, LinkedIn, & YouTube: New Video Releases on Hero Academy!
Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.
We’ve heard a lot about Machine Learning these past few years. Lots of theories, predictions, speculations, and opinions. There’s a ton of articles you can read that tell you how to improve your advertising with machine learning, what the future...
Continue Reading New Survey! How Has Machine Learning Impacted Your PPC?
If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and...
Continue Reading Perfect Targeting & Personal Messaging: The Dynamic Duo
As you’re probably aware, there’s no magical lever that helps us better understand the attributed effects of PPC.
Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak...
New jobs have been posted to PPC Hero’s Job Board, including new positions open at Hanapin Marketing, JEMSU, and Online Optimism. Here’s a brief look at some of the positions available: Online OptimismNew Orleans, LARole: Digital Ads Strategist (SEM/PPC) Online Optimism’s Advertising Department...
Continue Reading Ready for a Job Change? New Positions Open Around the Country!
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