Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
Hero Conf Austin: Registration is open at 50% off
From knowledge and networking to techniques and tools, Hero Conf exists to take your career further in digital marketing. We’ve launched Hero Conf Austin with the first 50 tickets at nearly 50% off and they are going fast! Join your...
Continue Reading Hero Conf Austin: Registration is open at 50% off
Amazon, LinkedIn, & YouTube: New Video Releases on Hero Academy!
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 4 BRAND...
Continue Reading Amazon, LinkedIn, & YouTube: New Video Releases on Hero Academy!
Stranger Things for Digital Marketing
Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.
New Survey! How Has Machine Learning Impacted Your PPC?
We’ve heard a lot about Machine Learning these past few years. Lots of theories, predictions, speculations, and opinions. There’s a ton of articles you can read that tell you how to improve your advertising with machine learning, what the future...
Continue Reading New Survey! How Has Machine Learning Impacted Your PPC?
Perfect Targeting & Personal Messaging: The Dynamic Duo
If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and...
Continue Reading Perfect Targeting & Personal Messaging: The Dynamic Duo
How to Fuel Cross-Channel Growth with PPC
As you’re probably aware, there’s no magical lever that helps us better understand the attributed effects of PPC.
A Different Way to Think About PPC Ad Copy
Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak...
Ready for a Job Change? New Positions Open Around the Country!
New jobs have been posted to PPC Hero’s Job Board, including new positions open at Hanapin Marketing, JEMSU, and Online Optimism. Here’s a brief look at some of the positions available: Online OptimismNew Orleans, LARole: Digital Ads Strategist (SEM/PPC) Online Optimism’s Advertising Department...
Continue Reading Ready for a Job Change? New Positions Open Around the Country!
Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft
Hero Academy is a new video series by Hanapin Marketing that offers short and basic how-tos for marketers that are new to paid media, looking to expand into new platforms like Quora, or need tutorials for learning and implementing new...
Continue Reading Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft
Back to Basics: What Is Conversion Rate Optimization (CRO)?
If you’re brand new to digital marketing, you’ll likely hear the term CRO. It doesn’t matter if you’re a digital marketer working at an agency, member of an executive team working at a SaaS company, or marketing team member at...
Continue Reading Back to Basics: What Is Conversion Rate Optimization (CRO)?
Free PPC Training for the Noobs at Your Agency
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.
Continue Reading Free PPC Training for the Noobs at Your Agency
