Explore a unique way of targeting your specific audience through Paid Search advertising on Google Ads.
Continue Reading ALSA Strategy: A New Way to Think About Old Strategies
New Client New Industry? Where to Begin
This blog post provides advertisers methods and strategies for preparing for a new client in an unfamiliar industry.
New Online Event! Midwest Digital Marketing Day
As digital marketers in the Midwest looking for more options to network and share insights, we created a new online event happening on July 25th called Midwest Digital Marketing Day. Learn more about it!
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Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format.
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Look Me in the AI: A Glimpse Into Target Impression Share Bidding
See the results of a Target Impression share bidding experiment for a multi-brand strategy.
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New Research! The State of Paid Social
The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
How to Prepare Client Contact Changes
Here are four ways on how you can make a seamless transition for your account and help your new contact fit into their role with ease.
Investing in Brand Campaigns? Post-Click Experience is Key
In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click.
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Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions
We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf.
Facebook Relevance Score: One Metric Becomes 3
Facebook recently revamped the relevance score metric into three new metrics. Learn more about this change and how it helps you.
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New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
New jobs have been posted to PPC Hero’s Job Board, including new positions open at ArcBest, Savings.com, Hanapin Marketing, and Lewis Media Partners. Here’s a brief look at some of the positions available: Savings.com Santa Monica, CA Role: Search Engine...
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Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a...
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