We’ve heard a lot about Machine Learning these past few years. Lots of theories, predictions, speculations, and opinions. There’s a ton of articles you can read that tell you how to improve your advertising with machine learning, what the future...
Continue Reading New Survey! How Has Machine Learning Impacted Your PPC?
If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and...
Continue Reading Perfect Targeting & Personal Messaging: The Dynamic Duo
As you’re probably aware, there’s no magical lever that helps us better understand the attributed effects of PPC.
Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak...
New jobs have been posted to PPC Hero’s Job Board, including new positions open at Hanapin Marketing, JEMSU, and Online Optimism. Here’s a brief look at some of the positions available: Online OptimismNew Orleans, LARole: Digital Ads Strategist (SEM/PPC) Online Optimism’s Advertising Department...
Continue Reading Ready for a Job Change? New Positions Open Around the Country!
Hero Academy is a new video series by Hanapin Marketing that offers short and basic how-tos for marketers that are new to paid media, looking to expand into new platforms like Quora, or need tutorials for learning and implementing new...
Continue Reading Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft
If you’re brand new to digital marketing, you’ll likely hear the term CRO. It doesn’t matter if you’re a digital marketer working at an agency, member of an executive team working at a SaaS company, or marketing team member at...
Continue Reading Back to Basics: What Is Conversion Rate Optimization (CRO)?
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.
Continue Reading Free PPC Training for the Noobs at Your Agency
Explore a unique way of targeting your specific audience through Paid Search advertising on Google Ads.
Continue Reading ALSA Strategy: A New Way to Think About Old Strategies
This blog post provides advertisers methods and strategies for preparing for a new client in an unfamiliar industry.
As digital marketers in the Midwest looking for more options to network and share insights, we created a new online event happening on July 25th called Midwest Digital Marketing Day. Learn more about it!
Continue Reading New Online Event! Midwest Digital Marketing Day
Google is introducing image ads to search by unveiling a new Gallery Ad format.
Continue Reading Google Gallery Ads – Another Day, Another New Ad Format
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