See the results of a Target Impression share bidding experiment for a multi-brand strategy.
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New Research! The State of Paid Social
The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
How to Prepare Client Contact Changes
Here are four ways on how you can make a seamless transition for your account and help your new contact fit into their role with ease.
Investing in Brand Campaigns? Post-Click Experience is Key
In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click.
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Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions
We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf.
Facebook Relevance Score: One Metric Becomes 3
Facebook recently revamped the relevance score metric into three new metrics. Learn more about this change and how it helps you.
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New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
New jobs have been posted to PPC Hero’s Job Board, including new positions open at ArcBest, Savings.com, Hanapin Marketing, and Lewis Media Partners. Here’s a brief look at some of the positions available: Savings.com Santa Monica, CA Role: Search Engine...
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Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a...
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YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy.
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Sticky Notes, To-Do Lists, Status Docs – Oh my!
In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.
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Turn Your PPC To-Do List Into a Digital Strategy
Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer. This challenge becomes even more relevant in paid search where many of our levers are tactically...
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Drive New Customers and Incremental Gains with Amazon DSP
In this webinar, you'll learn how to expand past your current buying strategies and use the Amazon DSP to reach brand new audiences. Save your seat today!
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