A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy.
Continue Reading YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
Sticky Notes, To-Do Lists, Status Docs – Oh my!
In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.
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Turn Your PPC To-Do List Into a Digital Strategy
Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer. This challenge becomes even more relevant in paid search where many of our levers are tactically...
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Drive New Customers and Incremental Gains with Amazon DSP
In this webinar, you'll learn how to expand past your current buying strategies and use the Amazon DSP to reach brand new audiences. Save your seat today!
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PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.
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What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
New Jobs Posted on PPC Hero’s Job Board!
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and Wise Bread. See what's available.
INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
Hero Academy is a new video series that offers short and basic how-tos for those marketers that are just starting out in paid advertising (OR need help expanding to a new platform). Learn more about the Academy.
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Making Ends Meet: Combining Lead Data for Closed Loop PPC Reporting
When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we...
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4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and...
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How I Lowered Brand CPA By 90% While Increasing Conversions
By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume.
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PPC Math Made Easy
Get a walk-through of some basic PPC math equations that will help you manage your accounts better.
