See the results of a Target Impression share bidding experiment for a multi-brand strategy.
Continue Reading Look Me in the AI: A Glimpse Into Target Impression Share Bidding
June 26, 2019 By Danielle Gonzales
See the results of a Target Impression share bidding experiment for a multi-brand strategy.
Continue Reading Look Me in the AI: A Glimpse Into Target Impression Share Bidding
June 25, 2019 By Jamie Newton
June 25, 2019 By Diane Chelius
June 24, 2019 By Bonnie Pogorelc
In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click.
Continue Reading Investing in Brand Campaigns? Post-Click Experience is Key
June 24, 2019 By Lynsey Jones
We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf.
June 24, 2019 By Chadd Powell
Facebook recently revamped the relevance score metric into three new metrics. Learn more about this change and how it helps you.
Continue Reading Facebook Relevance Score: One Metric Becomes 3
June 21, 2019 By Jamie Newton
New jobs have been posted to PPC Hero’s Job Board, including new positions open at ArcBest, Savings.com, Hanapin Marketing, and Lewis Media Partners. Here’s a brief look at some of the positions available: Savings.com Santa Monica, CA Role: Search Engine...
Continue Reading New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
June 21, 2019 By Melinda Pettijohn
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a...
Continue Reading Early June Updates to Paid Advertising Platforms
June 20, 2019 By Connor Regan
A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy.
Continue Reading YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
June 19, 2019 By Shannon Macklin
In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.
Continue Reading Sticky Notes, To-Do Lists, Status Docs – Oh my!
June 18, 2019 By Kelly Pollock
Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer. This challenge becomes even more relevant in paid search where many of our levers are tactically...
Continue Reading Turn Your PPC To-Do List Into a Digital Strategy
June 17, 2019 By Bonnie Pogorelc
In this webinar, you'll learn how to expand past your current buying strategies and use the Amazon DSP to reach brand new audiences. Save your seat today!
Continue Reading Drive New Customers and Incremental Gains with Amazon DSP
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