Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.
Continue Reading PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
June 17, 2019 By Mary Hartman
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.
Continue Reading PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
June 15, 2019 By Matt Umbro
June 14, 2019 By Jamie Newton
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and Wise Bread. See what's available.
June 11, 2019 By Jamie Newton
Hero Academy is a new video series that offers short and basic how-tos for those marketers that are just starting out in paid advertising (OR need help expanding to a new platform). Learn more about the Academy.
Continue Reading INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
June 11, 2019 By Lauren Rosner
When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we...
Continue Reading Making Ends Meet: Combining Lead Data for Closed Loop PPC Reporting
June 10, 2019 By Tanner Schroeder
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and...
Continue Reading 4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
June 6, 2019 By Zach Bruner
By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume.
Continue Reading How I Lowered Brand CPA By 90% While Increasing Conversions
June 5, 2019 By Rachael Law
June 4, 2019 By Chris Vollmer
The Google Keyword Planner is a useful tool for every Google Advertiser. Learn more about the most recent updates!
Continue Reading Highlights From Google’s Keyword Planner Update
June 3, 2019 By Bonnie Pogorelc
In this webinar, you'll learn all the questions you and your agency should be discussing when implementing integrated marketing campaigns. Save your seat today!
Continue Reading Critical Questions to Ask When Marketing Across Channels
June 3, 2019 By Alexandria Nixon
Forms are an important part of conversion rate optimization. Here are three elements I look at when optimizing forms and a few things I consider when looking at opportunities for improvement.
May 30, 2019 By Bryan Gaynor
Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The...
Continue Reading Amazon DSP – Taking over the Programmatic World
Save time and Become the Hero with updates from PPC Hero in your inbox!