We need 2 minutes of your time to hear which social platforms you're investing in (or you're investing in on behalf of your clients!), which ad formats are working for you, and which platform you think is a rising star....
Continue Reading Are you running paid ads on social? Take the State of Paid Social Survey
Images are the way of the future - will it be the future of search? We think so.
Continue Reading Visual Search – Could It Be The Next Big Thing?
I want to shed light on some broader concepts that we use to approach CRO strategically—and to demonstrate that great UX doesn’t happen by just saying, “Yeah, I think that will probably work.” There are reasons as to why you...
These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.
Continue Reading 4 Ways to Harness Detailed Demographic Data
6 new jobs have been posted to PPC Hero's Job Board, including new positions open at Adfix, Rentpath, Rebag, and the Nebo Agency. Search available positions!
Continue Reading 6 New Jobs Posted on the PPC Hero Job Board
From location and call extensions to local service ads, learn six approaches to dominate local PPC.
There's less than a week left to submit your speaking pitch for a chance to lead the most dynamic and innovative training event in the industry. Speaking pitches close on May 1st for Hero Conf London and we're looking for...
Continue Reading We Want Brand New & Seasoned Speakers! Submit to Speak at Hero Conf
Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.
From search to social, ad platforms have been rolling out major changes this year. You may not have the time to review them all in one sitting, so we broke down our top three updates from Bing in the first...
Google updated their Test My Site tool to include custom recommendations for mobile sites. Read more to find how this tool can improve your mobile performance.
Continue Reading Utilizing Google’s Test My Site Tool to Improve Mobile Performance
Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.
Continue Reading Multi-Brand Strategy for Education: Google Ads
Email is one of the most direct ways for organizations to reach their audiences on a 1:1 basis, which means that it is a rich source of information for research and new product development.
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