Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.
Continue Reading Bing Ads Action Extensions: What You Need To Know
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked...
Having a million and one questions about optimizing your YouTube strategy?
Continue Reading Boosting YouTube ROI with Key Metrics and Creative Strategy
Ad Copy is your company or client's voice projecting out into the deep nothingness that is the internet. Using a Creative Matrix is one way to keep those voices organized!
Continue Reading Building a Simple Ad Creative Matrix Template
Take your Facebook Retail Ads to the next level by understanding these three technical aspects to campaign management.
If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent...
Continue Reading The Fast & The Curious: how chatbots meet modern buying demands
When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a...
Continue Reading Deals, Deals, Deals! A Promotion Ad Copy Case Study
The time to vote for the Top 25 Most Influential PPC Experts of 2019 has come again, but this time, we’re shaking things up a bit. This year, we encourage you to vote for anyone that is influential in the...
Continue Reading Vote for the 2019 Most Influential PPC Expert [+Some Changes!]
If you are looking for a better PPC budget pacing method, follow this step-by-step guide to create your own custom tool.
16 new jobs have been posted to PPC Hero’s Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here’s a brief look at just a few of the newly posted positions: The...
Continue Reading Ever dream about working for The Walt Disney Company?
There is a ton of information on search pages that can tell us why terms aren’t converting. Here are features to use for smarter Search Query Analyses using User Intent.
Continue Reading Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
Audience overlap can lead to negative results for your Facebook campaigns. Follow this guide on how to diagnose and fix your overlap for better results.
Continue Reading Facebook Audience Overlap: What Is It And How To Avoid It
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