Audience overlap can lead to negative results for your Facebook campaigns. Follow this guide on how to diagnose and fix your overlap for better results.
Continue Reading Facebook Audience Overlap: What Is It And How To Avoid It
March 28, 2019 By Aaron Childs
Audience overlap can lead to negative results for your Facebook campaigns. Follow this guide on how to diagnose and fix your overlap for better results.
Continue Reading Facebook Audience Overlap: What Is It And How To Avoid It
March 27, 2019 By Rachel Poulos
It seems these days everyone has a podcast, learn how to make your podcast campaign stand out with these 4 lessons.
Continue Reading 4 Paid Media Lessons In Podcast Advertising
March 26, 2019 By Lauren Rosner
March 25, 2019 By Bonnie Pogorelc
March 25, 2019 By Sam Ruchlewicz
Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix. That makes...
Continue Reading Digital Marketing Interviewing – A Tried & True Process For Success
March 25, 2019 By Rachael Law
Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into...
Continue Reading Analyzing the Impact of Multi-Brand Shared Keywords
March 22, 2019 By Davit Aleksanyan
Google remarketing strategies can help reel back in previously lost conversions. Learn which strategies work and apply them in your campaigns today!
Continue Reading Google Remarketing Strategies That’ll Work Every Single Time
March 21, 2019 By Alaina Thompson
Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.
Continue Reading Why You Need A Process For Integrated Marketing
March 20, 2019 By Lauren Rosner
Hi. I’m Lauren. I work at a world-class PPC agency. Nice to meet you. You say you do PPC for your company? Amazing! So what brings you to PPC Hero? Are you drawn to the incredible insights you get from...
Continue Reading Heroes Don’t Work Alone: Why Agencies and In-House Teams Need Each Other
March 20, 2019 By Jacob Fairclough
It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can...
March 19, 2019 By Jenna Kelly
March 18, 2019 By Bonnie Pogorelc
News flash: a lead is not a lead.
Continue Reading Turn B2B Lead Scoring into Actionable Data + More Fresh Ideas
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