Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.
Continue Reading 5 Must Watch PPC Reporting Metrics For Small Businesses
There are multiple ways of diagnosing a high CPL, however, these are a few quick and relatively easy ways to figure out why your costs are rising.
Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy.
Continue Reading Amazon New-to-Brand Metrics & What They Can Do For You
Chatbots are a wholly un-discovered frontier for marketers to traverse while un-covering insights about how users are willing to behave and comply when bots are in-charge.
Continue Reading SaaSy Chatbots: How To Talk Back To Your B2B Customers
RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight...
Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons behind this check out her post.
Continue Reading Opinions On SKAG Implementation Have Changed
Hero Conf London registration is now open! The first 45 tickets are 50% off. These will go fast, don't wait to get yours!
Continue Reading ANNOUNCEMENT! Hero Conf London Registration Is Now Open
Have you ever wondered how to increase your site speed or even considered that you need to increase your speed? Read here about the importance of site speed and how AMP pages can help!
If you are late to the party or have been hesitant to test Responsive Display Ads, here are 3 reasons why every advertiser should give RDAs a try.
Continue Reading 3 Reasons to Run Responsive Display Ads + New Features
If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you...
Continue Reading Work Smarter, Not Harder, With Bing Ads Scripts
Nothing replaces a face-to-face interaction. Nothing. Something that we hear often from people wanting to attend Hero Conf, is that they don’t know how to justify the costs to their boss or make a convincing argument on why they should...
Continue Reading How to Explain to Your Boss Why You Should Be Attending Conferences
Here are a few tips and tricks for Excel and Google Sheets that may help you better display your data using charts or even just save you time.
Continue Reading Excel & Google Sheets Chart Resources That Will Make Your Life Easier
Save time and Become the Hero with updates from PPC Hero in your inbox!
