As an agency, we run into situations all the times where we have to rebuild the client's account because the previous agency is unable or unwilling to release their account. If your account is currently being managed by an agency or...
Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
Today’s marketers need to know about one of the most powerful marketing tactics available — Facebook Messenger marketing with chatbots. This is your guide.
3 Tips for Refining YouTube Placements
YouTube is likely one of the last frontiers of your account that you haven’t started exploring yet. As Google rolls out more audience targeting options, video ad sequencing, and TrueView YouTube Ads, they’re trying to entice you to make the...
What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]
Hero Conf is a mecca for paid search. That means that the topics covered are exclusive to paid advertising, whether it be Google ads, Facebook ads, Youtube, programmatic, display, mobile, app marketing, remarketing, etc. But the thing is, even if...
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How are Your Best Practices Holding Up In 2019?
Taking a moment in 2019 to take stock on how the industry has changed and how updating best practices will keep you on top of your game.
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PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
The PPC Hero Summit will be giving away tickets to Hero Conf Philadelphia! In order to win, you have to be in attendance. Learn more details about the giveaways and the topics you'll see covered at the event.
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PPC Client Account Revenue Pressures
When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop...
Aligning PPC Tactics & Strategy for Success
Strong account performance can be overlooked if a client or key decision maker doesn’t understand how the individual tactics are tied to the larger strategy.
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How to Make Your Excel Skills Superhero Worthy
Excel is a crucial tool for any PPC marketer. That's why it's important to continually brush up on your skills and make sure you use Excel to your full advantage. Here's two resources that can help you do that!
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Become an Accredited Amazon Advertiser Today
You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.
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5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
How is the post-click experience different from the pre-click? Get the answers here with the 5 most important elements to an optimized post-click experience.
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No computer science skills are needed to build scripts OR great landing pages
In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to...
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