Hero Conf is a mecca for paid search. That means that the topics covered are exclusive to paid advertising, whether it be Google ads, Facebook ads, Youtube, programmatic, display, mobile, app marketing, remarketing, etc. But the thing is, even if...
Continue Reading What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]
Taking a moment in 2019 to take stock on how the industry has changed and how updating best practices will keep you on top of your game.
Continue Reading How are Your Best Practices Holding Up In 2019?
The PPC Hero Summit will be giving away tickets to Hero Conf Philadelphia! In order to win, you have to be in attendance. Learn more details about the giveaways and the topics you'll see covered at the event.
Continue Reading PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop...
Strong account performance can be overlooked if a client or key decision maker doesn’t understand how the individual tactics are tied to the larger strategy.
Continue Reading Aligning PPC Tactics & Strategy for Success
Excel is a crucial tool for any PPC marketer. That's why it's important to continually brush up on your skills and make sure you use Excel to your full advantage. Here's two resources that can help you do that!
Continue Reading How to Make Your Excel Skills Superhero Worthy
You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.
Continue Reading Become an Accredited Amazon Advertiser Today
How is the post-click experience different from the pre-click? Get the answers here with the 5 most important elements to an optimized post-click experience.
Continue Reading 5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to...
Continue Reading No computer science skills are needed to build scripts OR great landing pages
For the last 5 years, conversion rate optimization (CRO) has been a top priority for marketers. This past year, it followed AI/machine learning by just 1%.
A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.
Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!
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