Don't freak out yet about the end of average position.
How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type!
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How to Hire the Right Paid Media Professional for Your Business
Going through the hiring process is hard enough for traditional advertising fields. Getting the right candidate is crucial and can make or break entire departments. The process is even more difficult for a rapidly evolving and growing field like paid...
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Google Is Getting Rid Of Average Position!
Google just announced the end of average position. Find out why there is no reason to panic and what our predictions are for what will happen next.
Starting Your Digital Journey As A Small Business
There's a huge discrepancy in the value many small business owners place on digital presence and marketing compared to the known value digital provides.
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Excel Tips for the Time-Crunched Marketer
Let’s spend less time and gain more results. Who’s with us?
Who Owns Your PPC Ads Account?
As an agency, we run into situations all the times where we have to rebuild the client's account because the previous agency is unable or unwilling to release their account. If your account is currently being managed by an agency or...
Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
Today’s marketers need to know about one of the most powerful marketing tactics available — Facebook Messenger marketing with chatbots. This is your guide.
3 Tips for Refining YouTube Placements
YouTube is likely one of the last frontiers of your account that you haven’t started exploring yet. As Google rolls out more audience targeting options, video ad sequencing, and TrueView YouTube Ads, they’re trying to entice you to make the...
What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]
Hero Conf is a mecca for paid search. That means that the topics covered are exclusive to paid advertising, whether it be Google ads, Facebook ads, Youtube, programmatic, display, mobile, app marketing, remarketing, etc. But the thing is, even if...
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How are Your Best Practices Holding Up In 2019?
Taking a moment in 2019 to take stock on how the industry has changed and how updating best practices will keep you on top of your game.
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PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
The PPC Hero Summit will be giving away tickets to Hero Conf Philadelphia! In order to win, you have to be in attendance. Learn more details about the giveaways and the topics you'll see covered at the event.
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