In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing...
Continue Reading The Automation & Online Trends Marketing Managers Need to Know Today
Learn how we developed our competitor strategy by creating a safe space for a competitor search campaign and here’s a hint, it involves a lot of negatives!
Continue Reading Paid Search Competitor Strategy – A Negative Keyword Twist
Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads.
Continue Reading Measuring the Success of TrueView YouTube Ads
It's time for you to thrive in a digital marketing world that is all about audiences.
Continue Reading 60-Minute Masterclass: Audience Targeting Strategies for Google Ads
How do different audience targeting methods stack up against each other for Gmail Campaigns? We analyzed the data.
Continue Reading Gmail Campaigns Case Study: Audience Type Performance
Beyond standard CPC bidding, Google Ads lets you choose two advanced options, enhanced cost-per-click and CPA bidding. This post serves as a primer to the bidding types.
Continue Reading Getting a Little Help with Your Bids – ECPC vs CPA Bidding
In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to evaluate if the financial risk is worth getting them to see the light again.
Continue Reading First Page Search Bids: Should You Go All In?
Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game.
Continue Reading Mobile Gaming: Boosting User Retention with Digital Advertising
Explore how to build an ad copy template in Excel that will save you time formatting and organizing proposals for your clients or boss!
Continue Reading How To Build An Ad Copy Proposal Template In Excel
B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a...
Continue Reading Announcement! The 2019 PPC Hero Summit is March 6th
Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks.
Continue Reading Bing Ads Platform Integrating With Yahoo & AOL Search
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