Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.
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Exploring RollWorks for ABM and B2B Marketing
Rollworks is a display focused advertising platform specializing in ABM and B2B marketing.
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2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations
Explore a recap of 2018's biggest news stories that affected the digital marketing industry.
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PPC Investigative Report: What Are APIs?
This PPC investigative report will give you a basic, fundamental understanding of APIs, enabling you to learn more about the advanced aspects of API.
Increase Conversions In Facebook And Decrease Cost Per Conversion
Explore how I increased conversions 74% while decreasing cost per conversion 43% by using one easy tool.
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Ways to Reduce PPC Spend Without Turning Out the Lights
Explore a few ways to take action in your account to reduce PPC spend without having to turn out the lights on your campaigns!
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Marketing Events In Facebook
Explore valuable insights for marketing events in Facebook discovered by testing and analyzing data for over a year!
Submit ALL Your AI Questions to the Pros Before Monday
Calling all AI and Machine Learning questions!
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New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019
Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019.
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Needing a change in your work life?
If you are you looking to change companies next year, the PPC Hero Job Board is the perfect place to start your job search.
3 Strategies To Consider When Thinking About Bidding
We all have to start somewhere. Three strategies to lay the foundation to start your campaign or reevaluate strategy.
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PPC Divination: Forecasting Uncertainty in Excel
There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.
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