While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with...
Continue Reading Top Tips for Building Your Digital Marketing Team
Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
Continue Reading Get To Know Your Customer Better with Detailed Demographics
Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.
Tips to help focus your day and tackle the demands of the fast paced digital marketing work space.
Explore ways to gain PPC insights as to where your competitors are and aren't advertising to remain competitive across multiple channels.
Continue Reading Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up...
Continue Reading Survey: Are you still worried your ads will show up in the wrong places?
Follow these 10 tips to help you fix under delivery of your ads in Facebook Ads.
New suits that allege Facebook facilitates age and gender discrimination have potential to clarify digital marketing law. We break down the implications.
Continue Reading What Constitutes Discrimination for Digital Employment Ads?
PPC Hero now hosts a job board! If you are looking for a job in digital marketing or you're an employer that would love a free option to post a position, read on!
Continue Reading New Announcement! PPC Hero Now Hosts a Job Board
The best instrument for building PPC reports is Google Sheets query function. I will cover some of the most important initial items to learn when starting out.
Continue Reading Google Sheets Query Function Need-to-Knows For PPC
With the changing times comes the challenge of testing new AI features, discernment about how to utilize new features to optimize your post-click experience, and all while staying compliant with Google’s restrictions.
Continue Reading How the Changing Paid Search Landscape Will Impact Marketers
Universal App Campaigns are simple to set up. Simple is great, but how do you maximize performance and ensure quality conversions with limited options?
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