New suits that allege Facebook facilitates age and gender discrimination have potential to clarify digital marketing law. We break down the implications.
Continue Reading What Constitutes Discrimination for Digital Employment Ads?
New Announcement! PPC Hero Now Hosts a Job Board
PPC Hero now hosts a job board! If you are looking for a job in digital marketing or you're an employer that would love a free option to post a position, read on!
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Google Sheets Query Function Need-to-Knows For PPC
The best instrument for building PPC reports is Google Sheets query function. I will cover some of the most important initial items to learn when starting out.
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How the Changing Paid Search Landscape Will Impact Marketers
With the changing times comes the challenge of testing new AI features, discernment about how to utilize new features to optimize your post-click experience, and all while staying compliant with Google’s restrictions.
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UAC Optimizations in 5 Steps
Universal App Campaigns are simple to set up. Simple is great, but how do you maximize performance and ensure quality conversions with limited options?
New Interface, New Syntax: Automating Rules in Google Ads
Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.
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Moving Pieces: Thinking About PPC Strategy
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond?
You can’t have an outstanding team without an outstanding culture
There's a reason why our team thinks we are a great place to work and no, its not because we have a ping pong table set up. See more about Hanapin's latest certification + we'll let you in on a...
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Tracking UAC Performance Through Third-Party App Analytics
Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers.
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The 2019 Budget Season Doesn’t Have to Be a Nightmare
You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.
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How to Build an In-Platform Facebook Ads Funnel
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
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How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
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