This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.
Bing’s New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
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Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
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I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
Explore insights from testing the Facebook campaign budget optimization tool for 30 days.
Continue Reading I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
How To Use The Bing Overview Tab To Optimize Your Account
Explore the recent enhancements that Bing Ads has made to inline download and the Overview tab! Get insights that tell a story of how your account is performing.
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15 Things Facebook Ads Should Do Better
15 things Facebook should change about Ads Manager to make it a better and more efficient platform for advertisers.
Save Your Account From the Upside Down
Yes, our second episode of Real Life PPC is in fact Stranger Things themed.
More Breaking News: Amazon Rebrand + Exact Match Update
Google announced yet another high-impact update to exact match keyword targeting just last night, and we just have to talk about it.
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The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand
What does this consolidation mean for you? Will we have easier access to the video and display ads for vendor central? This could mean a whole new level of advertising we previously didn’t have access to.
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How to Lower Your Cost Per View for LinkedIn Video Ads
We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!
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Max Clicks For Budget-Limited Campaigns: A Case Study
Does Max Clicks work better than ECPC for budget-limited PPC campaigns with limited conversion data? Find out!
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Leveraging Optmyzr Part 1: Creating PPC Reports
If you are new to PPC, new to Optmyzr, or new to creating reports, it can be difficult to know where to start. Explore how to create a report in Optmyzr.
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