Universal App Campaigns are simple to set up. Simple is great, but how do you maximize performance and ensure quality conversions with limited options?
New Interface, New Syntax: Automating Rules in Google Ads
Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.
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Moving Pieces: Thinking About PPC Strategy
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond?
You can’t have an outstanding team without an outstanding culture
There's a reason why our team thinks we are a great place to work and no, its not because we have a ping pong table set up. See more about Hanapin's latest certification + we'll let you in on a...
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Tracking UAC Performance Through Third-Party App Analytics
Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers.
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The 2019 Budget Season Doesn’t Have to Be a Nightmare
You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.
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How to Build an In-Platform Facebook Ads Funnel
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
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How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
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New Research! The State of PPC
This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.
Bing’s New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
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Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
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I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
Explore insights from testing the Facebook campaign budget optimization tool for 30 days.
Continue Reading I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
