Tips to help focus your day and tackle the demands of the fast paced digital marketing work space.
Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
Explore ways to gain PPC insights as to where your competitors are and aren't advertising to remain competitive across multiple channels.
Continue Reading Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
Survey: Are you still worried your ads will show up in the wrong places?
This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up...
Continue Reading Survey: Are you still worried your ads will show up in the wrong places?
10 Tips To Fix Facebook Ads Under Delivery
Follow these 10 tips to help you fix under delivery of your ads in Facebook Ads.
What Constitutes Discrimination for Digital Employment Ads?
New suits that allege Facebook facilitates age and gender discrimination have potential to clarify digital marketing law. We break down the implications.
Continue Reading What Constitutes Discrimination for Digital Employment Ads?
New Announcement! PPC Hero Now Hosts a Job Board
PPC Hero now hosts a job board! If you are looking for a job in digital marketing or you're an employer that would love a free option to post a position, read on!
Continue Reading New Announcement! PPC Hero Now Hosts a Job Board
Google Sheets Query Function Need-to-Knows For PPC
The best instrument for building PPC reports is Google Sheets query function. I will cover some of the most important initial items to learn when starting out.
Continue Reading Google Sheets Query Function Need-to-Knows For PPC
How the Changing Paid Search Landscape Will Impact Marketers
With the changing times comes the challenge of testing new AI features, discernment about how to utilize new features to optimize your post-click experience, and all while staying compliant with Google’s restrictions.
Continue Reading How the Changing Paid Search Landscape Will Impact Marketers
UAC Optimizations in 5 Steps
Universal App Campaigns are simple to set up. Simple is great, but how do you maximize performance and ensure quality conversions with limited options?
New Interface, New Syntax: Automating Rules in Google Ads
Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.
Continue Reading New Interface, New Syntax: Automating Rules in Google Ads
Moving Pieces: Thinking About PPC Strategy
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond?
You can’t have an outstanding team without an outstanding culture
There's a reason why our team thinks we are a great place to work and no, its not because we have a ping pong table set up. See more about Hanapin's latest certification + we'll let you in on a...
Continue Reading You can’t have an outstanding team without an outstanding culture
