Yes, our second episode of Real Life PPC is in fact Stranger Things themed.
More Breaking News: Amazon Rebrand + Exact Match Update
Google announced yet another high-impact update to exact match keyword targeting just last night, and we just have to talk about it.
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The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand
What does this consolidation mean for you? Will we have easier access to the video and display ads for vendor central? This could mean a whole new level of advertising we previously didn’t have access to.
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How to Lower Your Cost Per View for LinkedIn Video Ads
We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!
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Max Clicks For Budget-Limited Campaigns: A Case Study
Does Max Clicks work better than ECPC for budget-limited PPC campaigns with limited conversion data? Find out!
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Leveraging Optmyzr Part 1: Creating PPC Reports
If you are new to PPC, new to Optmyzr, or new to creating reports, it can be difficult to know where to start. Explore how to create a report in Optmyzr.
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AdWords Global Site Tag Implementation Guide
Need to create a new conversion action or update conversion tagging? The AdWords global site tag implementation guide is here to help!
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How to Utilize Different Match Types in Paid Search
By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.
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What it Means to Provide Value as a Digital Marketer
A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results, and plan to execute.
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Drive Prospects Down the Funnel with Chatbots
With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion.
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Conversion Rate Optimization (CRO): Why You Need It
Explore the common types of pushback we frequently encounter that will help to explain the importance of conversion rate optimization (CRO).
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Tools to Help You Survive the GDN Mobile App Changes
This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you’re...
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