Need to create a new conversion action or update conversion tagging? The AdWords global site tag implementation guide is here to help!
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How to Utilize Different Match Types in Paid Search
By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.
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What it Means to Provide Value as a Digital Marketer
A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results, and plan to execute.
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Drive Prospects Down the Funnel with Chatbots
With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion.
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Conversion Rate Optimization (CRO): Why You Need It
Explore the common types of pushback we frequently encounter that will help to explain the importance of conversion rate optimization (CRO).
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Tools to Help You Survive the GDN Mobile App Changes
This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you’re...
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The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we’re all in this together. Let’s do this!
Why You Need To Be Layering & Testing Search Audiences
Start thinking about who your target customer is rather than what they search for. Begin the process now of testing different search audiences.
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All The Bing Ads Tracking Updates You Need To Know In One Place
Get the latest on two important tracking updates happening in Bing Ads!
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The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
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LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
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