Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.
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Responsive Search Ads: Why We Love/Hate Them
We've had some time to try out the new RSA's, and it's time for an honest discussion.
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Facebook Ads Auction: How Does It Work?
Curious as to how Facebook Ads Auction works? Get a breakdown of the auction components to get a better understanding.
New Research! The State of Paid Social
In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.
3 Methods for Training PPC Teams
The PPC industry is vast and complex. Staying up to date with the latest strategies is key. In this post, I'll explore 3 ways Hanapin keeps our team engaged in learning PPC and how you can apply the same methods...
Shopping Feed Tips to Gain Major Brand Visibility
Get exclusive tips for each shopping platform so that you CAN master your feeds while having an optimal presence everywhere.
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How to Make Your Shopping Feeds PERFECT
Get ready to walk through common errors, headaches, and solutions so you can super-mega-optimize your shopping feeds.
Facebook Ads Manager: Updates Wish List
Struggling with navigating the new Facebook ads manager set up? Check out a list that Lara would like to see updated in the new ads manager!
Facebook Split Testing 101
Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.
Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3 more: AND. YOU. SHOULD.
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Are Coupons and Promotions Worth Your Time?
Do coupons and promotions actually work in paid search? As it is for most things in digital, the short answer is that it depends on the business.
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Hanapin newsletter: More than meets the eye
We are proud of our content and we want to share it with you! Below are the top 5 reasons why our newsletter rocks but mostly why it may be important to you.
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