Struggling with navigating the new Facebook ads manager set up? Check out a list that Lara would like to see updated in the new ads manager!
Facebook Split Testing 101
Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.
Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3 more: AND. YOU. SHOULD.
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Are Coupons and Promotions Worth Your Time?
Do coupons and promotions actually work in paid search? As it is for most things in digital, the short answer is that it depends on the business.
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Hanapin newsletter: More than meets the eye
We are proud of our content and we want to share it with you! Below are the top 5 reasons why our newsletter rocks but mostly why it may be important to you.
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AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.
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The New Interface and Beyond: AdWords Updates 2018
In this webinar, Optmyzr’s Fred Vallaeys and Hanapin’s Jeff Baum will analyze the upcoming features in the Google AdWords platform and provide you with helpful strategies to implement and see the beneficial impact!
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The 5 Pillars of Programmatic Strategy
Explore how to develop an effective programmatic strategy by embracing 5 core pillars that inform and direct strategy and optimizations.
Personalized Training to Become a PPC Superhero
If you could divulge your biggest challenges in paid search advertising to an expert who is highly revered by industry peers, approved by 15 US & UK agency leaders, and a driving force in PPC innovation, would you?
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Leveraging Custom Intent Audiences on YouTube
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!
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My Top Failures as a PPC Account Manager
Explore Will Larcom's 5 biggest shortcomings as an Account Manager and the takeaways unearthed by being able to identify them!
Why You Should Test Target ROAS Bidding for Shopping Campaigns
The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
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