The advertising world is on the brink of transformative change as we transition into a cookieless future. For marketers, this evolution necessitates adopting strategies that prioritise privacy, leverage first-party data, and harness audience intelligence in innovative ways. But let’s pause for a moment—what comes to mind when you think about Microsoft Advertising? If your … [Read more...] about Adapting to the Cookieless Era: Get Future-Ready with Microsoft’s Full-Funnel Solutions
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Hero Conf UK April 2026
So much more than just a conference... Founding supporter … [Read more...] about Hero Conf UK April 2026
Are Pinterest Ads Worth It?
Social media ad spend is projected to grow globally by ~50% by 2029, reaching over $345 billion. If you’re involved in social media advertising, whatever your area of focus, Meta and Instagram are likely the channels with which you most associate. Reasonably so. Combined, these two networks reach over three billion users. With the scale and domination of Meta and IG … [Read more...] about Are Pinterest Ads Worth It?
Why is the PPC industry divided over Performance Max?
Performance Max (aka PMax) is a Google Ads campaign type that was officially launched for all advertisers in November 2021. A few months later, in 2022, existing Smart Shopping and Local campaigns were auto upgraded to PMax. The launch of PMax marked a major shift in the world of PPC advertising. Until that point, advertisers had to choose between various … [Read more...] about Why is the PPC industry divided over Performance Max?
Why Contextual Advertising is the Future of YouTube Shorts
In recent years, YouTube Shorts has emerged as the fastest-growing short-form video platform, revolutionizing the way users consume content. With 70 billion daily views in 2024—a 40% increase from the previous year—and 70% of YouTube watch time coming from mobile devices, Shorts has become a powerhouse for engaging modern, mobile-centric audiences. But here’s the … [Read more...] about Why Contextual Advertising is the Future of YouTube Shorts
5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
Scaling a Software as a Service (SaaS) business with PPC isn’t just about running ads – it’s about smart, optimized campaigns that convert high-intent leads into tangible outcomes. This is precisely what I focus on as a PPC Growth Leader at Aimers agency, where we’ve spent over a decade managing $30M+ in ad spend for leading SaaS brands like Mixpanel, Automattic, and SaaStr. … [Read more...] about 5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
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You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
Digital advertising formats give your business one second - maybe two, if you're lucky – to capture a user's attention. This presents a significant challenge, particularly when targeting younger demographics known for their shorter attention spans. If an advertisement fails to visually engage within this short timeframe, it's often dismissed. Creating powerful promotional … [Read more...] about You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
For PPC advertisers, geo-targeting and local ads are game-changers. They ensure your message lands in the right inbox at the right moment. But issues like IP inaccuracies, platform restrictions, and scant local search data can trip even the sharpest campaigns. Here is where Virtual Private Networks (VPNs) come into play. With VPNs, advertisers can navigate the web as if … [Read more...] about How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
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7 Common eCommerce PPC Mistakes and How to Avoid Them
PPC (Pay-Per-Click) advertising is a cornerstone of eCommerce marketing. It drives traffic, generates sales, and helps businesses compete. However, many campaigns fall short due to easily avoidable mistakes. Discover how our eCommerce PPC services can help you achieve better ROI. This article highlights 7 common PPC mistakes and how to steer clear of them, ensuring … [Read more...] about 7 Common eCommerce PPC Mistakes and How to Avoid Them
