10 Questions To Ask When Building Your PPC Program - New Whitepaper!
August 28, 2014
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Are you prepared for all aspects of the program including goals, budgeting, measuring, and implementing?
If not, its time to get all your ducks in a row. You don’t want any major set-ups once you’ve got the ball rolling. So before you get started, take some time to read this whitepaper on the exploration of 10 questions you should be asking or considering when building out your program.
In this Whitepaper we’ll discuss:
- Why it is important to have established goals
- Popular ways to measure PPC performance
- Tips on managing various networks and cross-channel devices
- Ways to manage your program and the pros and cons of each
Browse By Category
Faster, Easier Mobile Lead Generation with Social Lead Ads
Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels.
What the State of PPC Report Reveals for 2018
This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Bing Ads Content Data To Be Deleted
Bing Ads is Deleting Content Data. What you should know and do before-hand.
What Will 2018 Hold for Social?
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.