November 6, 2014
With the State of Paid Search, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of search marketing professionals—a majority of them decision-makers with their company—completed our survey and collectively reached some very clear conclusions, including:
- More and more search marketers are adding third-party software to their toolbelt.
- More people than ever before feel successful in the PPC marketplace, and it’s poised for more growth in 2015.
- While Facebook dominated social advertising just a few short years ago, challengers are gaining quickly.
Download the State of Paid Search for the most comprehensive statistical breakdown of the digital ad industry to date—and to draw your own conclusions about where we’re headed.