4 Plug and Play Adwords Scripts For Keywords, Display, CPA, and Account Alerts!

By Jeremy Page | @jerpage | Product Development Manager at Hanapin Marketing

For most aspiring guitarists, Guitar Hero is about as close as they’ll every get to playing the guitar. Instead of spending loads of time learning sheet music and practicing all you have to do is select your favorite song, plug in the controller (A.K.A the guitar) and you’re good to go!

If you’re uncomfortable with employing AdWords Scripts and don’t want to take the time to learn Javascript we’ve written four plug and play AdWords Scripts just for you.


Get started with these 4 simple AdWords Scripts in less than 10 minutes!


If you’re new to AdWords scripts these scripts are perfect for you. All you have to do is set your CPA and/or enter your email address, that’s it! On the other hand, if you feel more comfortable with scripts you can customize other parameters such as date range, and other settings. No matter your expertise level there are tutorials to help you along the way.


Converting Keywords + Keyword Metrics


  • Quickly see which keywords are converting in your account.
  • Analyze your keywords by date range.
  • View KPI’s like Conversions, Impressions, Clicks, Avg. CPC, and Avg. Pos. all in one place!

Why we love it: Seeing conversions based on specific keywords can allow you to create a wealth of optimizations, including ad text, bid management, and, of course, the keywords themselves.

Converting Keywords Script


CPA Matrix


  • Looks at the past 30 days and filters each keywords by performance.
  • Assess leads that are coming in past the CPA goal.

Why we love it: You can use it to make bid changes based on desired CPA or determine if a keyword should be paused or left alone.

If you want to know more, Carrie Albright’s post explains how to use a CPA Matrix to evaluate keywords in your account.

CPA Matrix Post


Email Alerts for Impressions, Cost, Conversions


  • Schedule it to run every day.
  • Be alerted to 20% swings in Impressions and Cost.
  • See 30% changes in conversions.

Why we love it: Compares metrics over multiple days and sends e-mails if thresholds are broken. Great for small business clients. 


Display Audit


  • Auditing placements can help identify which placements to pause.
  • Cut CPA and quickly identify non-converting placements.

Why we love it: Set your CPA and quickly check your display placements, and outputs Cost, Conversion, View Through Conversions (or VTC), and places any over CPA limits into a spreadsheet.

display audit