6 Pivot Table Examples to Increase Data Analysis Efficiency

Big data is only helpful when it is efficiently and effectively analyzed. One major barrier to effective analysis is that the number of metrics advertisers want to use simultaneously makes the data harder to manipulate. Fortunately, there are tools like Excel that make this process easier and every major PPC advertising UI has an option to export data into Excel.

 

This whitepaper includes multiple examples of each type of analysis by using PPC-specific examples. These examples are more general for the sake of showing broad-use cases. There are hundreds of other ways to look at PPC data with a pivot table, depending on account goals, budgets, and size. The following pivot tables are meant to serve as ideas to help any PPC manager brainstorm new ways to analyze existing data to find meaningful takeaways for their companies or clients.

 

This whitepaper will discuss vital PPC Trends such as:

  • Working with different types of pivot tables
  • Using pivot tables for geographic analysis
  • Building the best and fastest search query reports

 

 

Get the whitepaper

Our Attendees Have Spoken - Why You Can't Miss London

At Hero Conf London, 23-25 October, we've created a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing Manager looking to generate new opportunities. 

Adding Facebook Ad Block Lists

Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.

Optimizing Display Advertising in an Omni-Channel World

We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...