November 9, 2016
Calling all Health and Wellness Marketers! We totally understand how crazy competitive your life is in the PPC world, especially since right-hand side ads were removed earlier this year. According to Google Healthcare Trends, 1 out of every 20 searches are related to health and fitness. Needless to say, the state of your PPC can make or break your success in this industry.
Whether it’s negative keyword use, geo-targeting, or display, you want to make sure your accounts are structured to handle the high volume of searches in your industry and to make your business rise to the top. And trust me, we’ve got tips and tricks for you. For example, are you implementing call tracking and call extensions? Are you using Gmail Sponsored Ads in your campaigns? These are absolutely instrumental to your success, and we’ll teach you why (and how to use them).
So sit back, breathe out all the stress and let Hanapin experts Kelsey Hadaller, Stephanie White and Diane Matacale walk you through all the essentials you need to pump up your Health and Wellness PPC.
This whitepaper will discuss valuable topics such as:
- Account structure
- Call tracking/call extensions
- PPC landing pages
- Text ad customizers
- Gmail sponsored promotions