Google's Responsive Display Ads Pack A Punch
Google recently launched responsive display ads. Learn how to set up RDAs and the best practices to make your responsive ads true champs.
There has been plenty of coverage in the PPC community on how to best approach our accounts. There are tutorials on estimating budgets, lively discussions on the best campaign structure, and the various pathways to expansion. But once you’ve successful begun your PPC journey, the process is no where near the end. Now you’re in “optimization” mode shaping and refining your coverage for reach, volume, or efficiency.
In a PPC agency, we have plenty of opportunities to review accounts that may need another pair of eyes or even another set of skills. Secret Jake and I have spent thousands of hours working on our own accounts, our peers’ accounts, external account audits and retainer work. The consistent learning from all of these is that every account has something to gain.
At the PPC Hero Live Summit, we’ll cover some of our favorite cost-savers and efficiency-grabbers. We’ll also discuss how to find your best performers and those nasty little underperformers.
We’ll kick off this session by identifying low performers with a few choice reports such as:
We’ll discuss ways to analyze your past performance in order to evaluate your current performance and cover how to index your historical data, find the key differences and decide if it’s a temporary trend or requires action.
The session will also cover using Auction Insights to help you identify opportunities and roadblocks, as well as some quick ways to analyze keyword performance and keyword distribution in your account.
The Report contains statistics about growth in PPC spending, the most effective PPC channels in the industry and the social advertising trends that will help you make necessary adjustments to stand out in the ever-changing world of paid search.
Learn how to create custom list segments using Analytics and AdWords along with the different ad types to stay in front of your audience.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
We can hardly believe it ourselves. London’s Only All-PPC Event is fast approaching, 24-26 October at etc.venues St Paul’s. And we don’t mean to scare you, but if you miss this one, you’ve got an entire year to wait for our return.
The advancement of technology has changed the way we, as marketers, need to think. Consumers are now in control of the amount of information they require and how they deliver feedback.
In this webinar, experts from Hanapin and Acquisio will review the findings from the State of PPC 2017 and discuss tips for budgeting, expanding and identifying problems in your account for the upcoming year.
Google has made great strides with the Reports tab and in this post, we will review how to create a report and give you ideas for the type of analysis you can do without ever leaving AdWords.
We're headed to London to join nearly 300 of our best PPC friends. And we still have a limited number of opportunities for your brand to join us!
Determining your need for hour of day modifiers can provide extremely competitive returns based on time invested in implementing.
Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you.
If you'd like some more details (and we've got plenty of details), how about a rundown of the deepest, most actionable sessions you'll see. These 9 sessions are designed for the expert-level PPC professional.
I will review common themes that I see in either prospective clients, new clients, or accounts that are red that aren't living up to their potential.