Bing Ads Editor Makes It Easier To Manage Shopping Campaigns
September 23, 2016
In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable promos to roll out in coming months.
Our friends over at Bing have been working hard to make this preparation as painless as possible. On Wednesday, they announced that the latest version of Bing Ads Editor will support bulk management for Shopping campaigns, Product Groups, and Product Ads.
Because we know you are busy with your own holiday preparations and finding optimization opportunities, we’ve put together a summary of what this update means for you in 4 different views:
1) Campaign Types Are Now Included In BAE’s Campaign View
BAE now permits both Search and Content and Shopping campaigns to be created within the app by including campaign type as a definable attribute for new campaigns. Within the campaign view, the addition of a Shopping settings tab also allows advertisers to link campaigns to their Bing Merchant Center Store ID.
2) Shopping Campaigns Can Be Imported From Google, Similar To Search And Content Campaigns
To save subsequent time and hassle, users should select the option to automatically associate the Bing Merchant Center Store ID upon import for Shopping campaigns.
3) Product Groups No Longer Require A Parent Product Group ID
(Yes, cheering is acceptable.) The product group field, as visible in BAE, contains the entire product group path for ease of management. This matches the Adwords Editor format, making it that much easier to apply updates across the two platforms.
Product group types, bids, and destination URLs can be edited within the app, while the product group field can be altered only through the “Make multiple changes” or “Import” features.
4) Product Ads Can Also Be Added And Maintained In BAE
A minimum of one product ad per ad group (and exactly one product group per ad group) is required for Shopping campaigns in Bing. Promotional text for product ads can be typed within the editor pane or uploaded in bulk.
We hope this update eases some of your pre-holiday stress and look forward to hearing your reactions. Tweet us to share your thoughts and comments!
Browse By Category
How to Impress, Not Overwhelm, Your CMO with Analytics
In this new live webinar, Jeffalytics’ own Jeff Sauer and Hanapin’s Kristin Vick will provide you with some quick and effective ways to weed out important numbers and present them impactfully to your CMO.
Thoughts About PPC Conversion Tracking
Conversion tracking plays such an important role in measuring the success of paid search performance. Here are some tips to ensure tracking is correct.
How To Deal With Lost Traffic When Launching A New Website
Get tips and insights on how to recover from a loss in PPC traffic after you launch a new website. Get on the road to recovery!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
3 AdWords Features You Are Underutilizing
I see three AdWords features that are frequently underutilized: income level targeting, ad rotation settings, and demographic bidding.
A Guide To Bing Ads Shopping Campaigns
Learn the basics of Bing Shopping including setting up your Bing Merchant Center, your shopping catalog, and your first Bing Shopping campaign.