Bing Ads Editor Makes It Easier To Manage Shopping Campaigns
September 23, 2016
In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable promos to roll out in coming months.
Our friends over at Bing have been working hard to make this preparation as painless as possible. On Wednesday, they announced that the latest version of Bing Ads Editor will support bulk management for Shopping campaigns, Product Groups, and Product Ads.
Because we know you are busy with your own holiday preparations and finding optimization opportunities, we’ve put together a summary of what this update means for you in 4 different views:
1) Campaign Types Are Now Included In BAE’s Campaign View
BAE now permits both Search and Content and Shopping campaigns to be created within the app by including campaign type as a definable attribute for new campaigns. Within the campaign view, the addition of a Shopping settings tab also allows advertisers to link campaigns to their Bing Merchant Center Store ID.
2) Shopping Campaigns Can Be Imported From Google, Similar To Search And Content Campaigns
To save subsequent time and hassle, users should select the option to automatically associate the Bing Merchant Center Store ID upon import for Shopping campaigns.
3) Product Groups No Longer Require A Parent Product Group ID
(Yes, cheering is acceptable.) The product group field, as visible in BAE, contains the entire product group path for ease of management. This matches the Adwords Editor format, making it that much easier to apply updates across the two platforms.
Product group types, bids, and destination URLs can be edited within the app, while the product group field can be altered only through the “Make multiple changes” or “Import” features.
4) Product Ads Can Also Be Added And Maintained In BAE
A minimum of one product ad per ad group (and exactly one product group per ad group) is required for Shopping campaigns in Bing. Promotional text for product ads can be typed within the editor pane or uploaded in bulk.
We hope this update eases some of your pre-holiday stress and look forward to hearing your reactions. Tweet us to share your thoughts and comments!
Browse By Category
Building An Automated PPC Spend Tracker In Google Sheets
We'll showcase an application of Google Sheets to solve a problem in a way that saves time while revealing actionable insights.
3 Easy Ways to Optimize Landing Pages With Low Traffic
Learn 3 easy ways to quickly test out variants on low-traffic landing pages to improve performance.
10 Traits Of A Successful PPC Account Manager: A Client Services View
Get a client services view on 10 traits of successful PPC account managers and see which are on your list!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
Hero Conf Los Angeles is one short month away. And now we get to share the good stuff. Join us at Hero Conf Los Angeles, April 18-20, for 10 of the most fun and unique networking opportunities in the industry.
March Madness Continues: What Excel Tool/Function Rules Them All?
In light of the March Madness season it was thought that we could have some fun and review some of the previous PPC Hero articles on the best ways to utilize Excel in order to more efficiently and effectively manage PPC accounts.