Building successful paid search accounts requires a well-defined philosophy for approaching account work.
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Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
It’s easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of...
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The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its...
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Manage Your PPC Clients More Effectively By Identifying Personalities
Based on my personal observation of client behaviors, I’ve been able to categorize them into various personality types.
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10 Key Traits Found In The Perfect PPC Account Manager
When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and...
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Simple Tips To Enhance Your Excel Spreadsheets
It is always a great practice to revisit the basics in spreadsheets. By ignoring the basics, your spreadsheets will become unwieldy and difficult to manage.
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The 2015 Google Analytics Exam & What You Need To Know
Regardless of your experience, this guide outlines exactly where to invest your time. Find the best resources and step-by-step content for the GAIQ.
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5 Ways Location Targeting Delivers Big Results [Webinar]
If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a...
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Learn How To Fight Click And Conversion Fraud
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.
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12 PPC Agency Solutions You May Not Know About
The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the...
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How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)
You need to give your PPC landing page claims some teeth and make them real to the user
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Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success [New Webinar with Clix Marketing!]
Is your social PPC ready for 2015? With over 70% of online adults actively using multiple social networking sites, if you don’t have a strategy prepared for the new year (or worse, not even advertising on social – if this...
