Find New Opportunties and Lower Your CPA with a Simple Heat Map

By Jacob Fairclough | @RealSecretJake | Senior Account Analyst at Hanapin Marketing

Heat maps are a great tool for data exploration and analysis. A good heat map effectively utilizes a color scale to impart information on how a range of values compare to one another. Rather than having a large table packed full of numbers, why not make it easier to read by coding the values by color?