10 Traits Of A Successful PPC Account Manager: A Client Services View
Get a client services view on 10 traits of successful PPC account managers and see which are on your list!
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them?
LinkedIn Ads can be a tricky beast wrangle due to the ‘self service’ set up of the platform but once you are up and running, it’s pretty easy to use and has seen great success in Business-to-Business Lead Gen Accounts. HubSpot did a study on 5,198 B2B and B2C business and mentions in blog post “LinkedIn 277% More Effective For Lead Generation Than Facebook & Twitter”
Even with the success seen for Lead Gen accounts, it’s not all puppies and kitties or this would not have made our “wishlist” series. In the words of a fellow PPCHero, Carrie Albright, during a recent webinar, the LinkedIn Advertising platform can be a bit “crunchy” to put it nicely. To help take some of the crunch out of it for fellow PPChero readers, I plan to breakdown the basics of getting started, LinkedIn Ads wishlist and the band-aid fix for the wishlist.
Start by signing up here. If you are managing LinkedIn Ads for a business, which 99% of the people are, you will need to create a “Business Account”. Creating a business account is a little tricking to find. It’s hidden under the drop down of your name in the top right hand side of your screen *see below. You’ll then need to search for the company name you will be managing. After selecting the company, you then agree that you are authorized to represent that company, blah, blah and all that good stuff.
Once you got the account set-up creating the ads is pretty easy. You just need to know your target demographic and decide if you are going to direct traffic back to LinkedIn company page, or to your website.
Things To Know:
LinkedIn Ads Wishlist
LinkedIn Ads are kind of the new kid on the block compared to other dinosaur PPC platforms such as AdWords, Bing or Facebook, and it needs some work to make it less “crunchy” for PPC, in my opinion. Below are a few items we would love to see the LinkedIn Fairies make happen in 2014.
Dear LinkedIn Fairies,
Well unfortunately I don’t have a band-aid fix for most of my wishlist items but the one I do (and in my opinion the most important one) is tracking.
The best work around way to help with tracking is to use a 3rd party analytics software such as Google Analytics or Omniture. Below are a few of the steps you need to take for the work around:
While I don’t exactly have a band- aid fix for having to spend less to get better service, I do have a Hot Tip mentioned in a recent webinar with Clix Marketing and Hanapin Marketing – Grab Attention Like A Champion: LinkedIn.
**Hot Tip: LinkedIn backfills ad space with GDN. If you aren’t sure if you want to jump on the LinkedIn bandwagon just yet, try targeting LinkedIn via AdWords on the GDN. I imagine you would see much better results via LinkedIn Premium Ads but it’s a way to test the waters before doing a giant cannon ball into the LinkedIn premium ad waters.
Let us know what areas of LinkedIn Ads you’ve seen success with or if you have any other “wishes” to add to our LinkedIn wishlist.
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In light of the March Madness season it was thought that we could have some fun and review some of the previous PPC Hero articles on the best ways to utilize Excel in order to more efficiently and effectively manage PPC accounts.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
In this webinar recording, Hanapin Senior Account Analyst Rachael Law will cover how to get your data into Sheets, as well as some useful formulas to help you manipulate your data for key insights.
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